You are a content marketer and you know the amount of effort it takes to create high-quality material. It is a long process that can be tiresome, starting with researching the topic and ending up writing your copy. After your content is posted, you do not have to stop. By repurposing and reusing your content you can maximize your return on investment.
Here are the 11 advantages of repurposing your content, and why this is especially useful for content marketers.
Repurposing can help build your brand, by reinforcing key messages and values on multiple platforms.
- Increase the lifespan of content
By sharing your content on new platforms or in different formats, you can extend the lifespan of it.
- Conserve energy
Repurposing old content allows you to save energy, as you are able to concentrate on promoting it rather than creating new content.
- Measure performance
By repurposing your content, you can track its performance on different platforms. You'll gain valuable insight into what works.
- Boost SEO
You can boost your website's rankings by repurposing content.
- Generate buzz
Repurposing existing content will help you create buzz for your brand. You can do this by presenting the message in a new and exciting way.
- Build your brand
Repurposing material allows you to refine and target your message to different audience segments.
- Increase engagement
Repurposing the content you have can increase engagement. This is because people will engage more with a format in which they are comfortable, like video or infographic.
- Generate leads
Repurposing content will help you generate more leads by offering a variety of assets that appeal to different segments within your audience.
- Relationships: Build them
Repurposing content can help you build relationships with other content creators by sharing and promoting their content.
- Stand out from the Competition
You can make your message stand out by repurposing it in a unique and creative way.
Conclusion: Repurposing content has many benefits for content marketers. It can save them time and money and also help to build authority and generate new leads. Repurposing can help you reach new audiences, enhance your message, and prolong the lifecycle of your content. Repurposing also allows you to experiment with different formats and platforms, helping you discover new ways to engage your audience and stand out.
Repurposing content begins with identifying the most popular pieces of content. Next, brainstorm ways to present this content in other formats or platforms. For example, you could turn a blog post into a video or podcast episode, create an infographic from a report or white paper, or create social media posts from a long-form article.
Remember that repurposing does not mean just copying and paste your content into a brand new format. Make sure to adapt your content to the new format and platform. This will make your content more engaging for your target audience.
Frequently Asked Questions
How often should I repurpose content?
The frequency of repurposing your content depends on both your content strategy as well as goals. It is best to repurpose evergreen or successful content, as it will work better in different formats.
Can I repurpose content that has already been repurposed?
You can reuse content for as long it is engaging and relevant to your audience. Update the content when necessary and avoid duplicate content on different platforms or formats.
How can I determine which platforms or formats my content should be repurposed for?
Consider your audience's preferred platforms and formats for consuming the content. You can experiment with different platforms and formats to determine which ones produce the most engagement.
How do I avoid duplicate content penalties when repurposing content?
Be sure to update the content and customize it for the new format or platform, and avoid duplicating content across multiple pages or domains.
How do I measure my content's success?
To determine the success of repurposed material, track metrics like website traffic, social sharing, and lead generation. Ask your audience for feedback to determine their satisfaction and engagement with the new platforms or formats.
FAQ
How do I calculate my return on investment from a Content Marketing Strategy
Businesses that adopt a Content Marketing Strategy experience a 5-10x increase in return on their investment (ROI) than businesses that don’t.
A Content Marketing Strategy helps to generate leads, and sales.
It provides valuable insights into the business. These insights help you make smarter business decisions. For example, they can help you identify new opportunities and improve customer service.
Let me tell you how much you can make from your Content Marketing Strategy.
It's possible to double your overall revenues.
Why is content so important
Every digital marketing campaign must include content. In order to attract new customers you will need to create relevant content. Blogging is the best method to do this. Blogging helps you build authority in your niche, which makes you more trustworthy. You can build trustworthiness, which increases your search engine rankings. Organic searches are more popular than search engine rankings.
What is Content Marketing?
It involves creating useful and relevant content on your website. This content can be text, images, or infographics. It helps to keep customers interested and attract new ones.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
The Best Way to Send a Press Release
Now that we've covered how to write a press release let's discuss the best ways to distribute it. There are many options available to you, including traditional methods (such as snail mail) and newer forms of distribution (like email).
Follow these guidelines if email is your preferred method of communication
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Make sure your subject line stands out. Your headline may not grab attention.
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Be concise. Your press release should not be long. Keep things short and sweet.
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Write your email in plain English. You wouldn't expect someone reading your email to understand technical jargon.
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Include relevant images. Images go a long way toward getting people interested in what you're saying.
These tips will help you when writing your press releases:
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Avoid unnecessary words, such as "we", “our," "I," "me" and "me."
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Before you write your media release, think about the audience. What do they care about? How can they be connected with you?
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Include URLs in your email.
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Before asking permission, be sure to ask. Before sending your press release out, ask the recipient permission to continue receiving news releases.
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Don't spam. Do not send multiple copies your press release.
Once your press release is written, you can start to distribute it. The next step is to locate the right channels to spread your message. Here are five popular options:
Traditional Methods
You most likely have a list to help you find publications for which you would like to submit your news release. These could be local newspapers, magazines or trade journals. Industry newsletters and blogs are also possible.
Many publications have submission fees and offer incentives for writers pitching stories. Some publications offer free subscriptions for each story published. Others give away a percentage of each article's revenue.
Although traditional methods are still possible, experts recommend that you submit your press release online.
Online Channels
Online channels are a great way to reach potential readers. Online news sites such as Google News, Yahoo!, Bing News, AOL, and Yahoo! offer opportunities for press releases to be published on their websites.
Google News has been around since 1996 and provides news feeds from major media outlets. It's easy to find your company's name among hundreds of other companies.
Yahoo! Yahoo! News provides similar services, but is focused on news about specific topics. When you search for your company name, you will see links to articles that relate to your business.
BING NEWS users can also search for keywords through its network. This is useful when searching for a particular topic.
AOL News offers similar services that Yahoo! Google News, and AOL News. While it's not as well-known as those two giants, AOL does offer a good service at a reasonable price.
Some publications allow you to publish your own press releases. Most publications charge a monthly subscription fee. However, there are many websites that host free press releases.
These include PRWeb (Press Release Monitor), PR Newswire, Business Wire and PR Newswire.
PR Web, which was founded in 1997, claims to be the largest website dedicated solely to press releases. It is home to over 1,000,000 members. The site allows users to view thousands of press release posted by businesses around the world.
PR Web also provides an RSS feed that updates your site automatically whenever someone posts new press releases.
PR Newswire is another great resource for finding press releases. They claim to have one of the largest databases of press release information.
A RSS feed is also available to keep you up to date with what's going on in the press releases space.
If you want to reach more people than just online journalists, print media may be the best option. Print media is a powerful tool for small businesses.
For example, if your business sells products such as books, clothing, or electronics, you could use print ads to promote your latest product line. You can also advertise in newspapers or magazines.
If you are looking for something different, look into the "free" section in your local paper. Many classifieds advertising jobs are available.
You might also contact your local television or radio station. They may accept press releases in their regular programming.
No Dead
Mobile apps seem to be the topic of conversation these days. However, did you know that news releases are still vital? Press releases are more important than ever.
People expect instant results in this modern age. Your message must be delivered to the right people if you want your message to be heard. This requires that you use every channel to communicate your message.
Facebook ads don't always have to be expensive. Instead, think outside the box and consider creative options to help you connect with your customers.
Let's face it, word of mouth is the best way to grow your company. Customers will spread the word about your business to their family and friends. It is important that your customers are informed about your business before others.