For measuring success in content marketing, statistics are crucial. This is the most widely used method of online marketing with 98% of marketers using written content. The second and third most popular types of content marketing are email and organic social media. Content marketing requires a strategy and successful measurement of results is a key element of any strategy. Here are some stats about content marketing to remember:
Blog posts that contain images receive 94% more view-through rates
Buffer, a social-media scheduling service, recently found that top-ranking blogs averaged one image per 350 words. This is great news for anyone who wants to increase their audience's engagement, and keep them on their site longer. Images are a great tool to connect paragraphs and clarify ideas. Images encourage interaction and tone by highlighting tone.
Your view-through rate can be boosted by adding images to your content. This is as high as ninety four percent. Research has shown that images have 94% higher views than posts without. Images increase traffic to your content and make it more accessible for your readers. Images should be chosen carefully to reflect your brand identity and be optimized to show up in search results. It is possible to include more than one image in each post.
Blog posts with long-form content get more social shares
Longer content is more likely than shorter posts to get social shares. BuzzSumo conducted a study and found that articles with more than 1000 words received nearly twice as many Facebook likes or tweets as shorter ones. It turns out that longer content is also more likely to engage readers. Google rankings are influenced by the quality of inbound links.
Another way to boost social shares of your blog posts with long-form content is to promote it through your existing content. Reviewing older content is a great idea. You can then link to it with newer content. You can use the success of your old content to help you create new content. These are effective ways to promote long-form contents:
Video blog posts get more social shares
Including video in your blog posts can be one of the best ways to increase engagement and drive traffic. Video content can be a great way to ignite your marketing campaigns. Video content can also be integrated with your blog to increase traffic and social shares. Here are some tips to help you integrate your videos into your blog posts. These five blog posts feature video. A video embedded in a blog post will double its social reach by tenfold!
Engaging videos increase your chances to be seen in Facebook’s News Feed. Facebook's algorithm assigns a relevancy score to every story, so stories that are relevant to your audience will appear at the top of the News Feed. If you want to attract more viewers to your videos, you can include an "virtual handshake" call-to-action at your video's end. Using a simple phrase like "to learn more, click here" is a great way to get your video noticed.
FAQ
Do I have to post links to content on other sites?
Yes! This is link building. Linking back to another site's content is a great way to increase traffic to your site. Links to credible sources should only be included.
How can I improve my content-marketing strategy?
Focusing on distribution, audience and content can help improve your content marketing strategy. Understanding your ideal customer is the first step to improving your content marketing strategy. Next, understand where your customers hang out online. This information will allow you to tailor your content to their needs. The second is to develop a voice and style unique enough to distinguish yourself from your competition. Third, you need to figure out how to distribute your content effectively.
Do I really need to hire an agency to do content marketing?
No! It is possible to create high-quality content online with a variety of tools. A premium price is also a common charge for agencies.
How long should my Content Marketing be effective?
That depends on your goals. Some businesses are looking for short-term results; others are looking for long-term growth. We recommend three months of consistent content generation and then reevaluating the process after that period.
How can you make great content?
A good piece of content should be informative, helpful, and easy to share. The best content will have a clear call for action. This could be a link or button that allows readers sign up for a trial, read more about your product, or order something from your site. Visuals are also important in order to make your content easily shareable across media.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
Which are the most effective content marketing platforms?
Every industry is different, so there's no single platform that will work for everyone. But most industries have at the very least one tool they like to use. For example, Hubspot has been proven to increase conversion rates by almost 50%, so its software is widely used among marketers.
But not all tools are created equal. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Before you decide to choose a platform, consider the following: Which platforms have the best pros and cons? What will it do for me now? What about in two years?
Entrepreneur Magazine identifies the top 5 content marketing platforms.
Marketo Content Studio #1 Content Marketing Platform
Marketo, a software company that provides enterprise social media management software, is available. It offers a suite of products and services, including CRM software, social publishing tools, and analytical dashboards.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means you don't have to spend hours designing new graphics or writing unique pieces of content. Instead, you can concentrate on creating compelling content that speaks directly for your audience.
One of the main reasons for this success is that Marketo makes it easy to add videos and images to your blog posts. This allows you to make your posts visually appealing and increase engagement with your readers.
The downside is that if you want to edit your video or image files, you'll have to upload them to Marketo first.
Trello: Content marketing platform#2
Trello can be compared to Kanban boards for project management. Both provide lists of tasks which can be assigned to users and monitored for progress.
Trello allows team members to create their own boards and assign them specific responsibilities. It allows you to share information among workers in a simple workflow.
Trello, however, doesn't need any special software to work. It can be used on any device.
Trello is a great way to invite people and collaborate on projects without having access to sensitive data.
This allows you to create a private forum and only reveal the necessary details to others who need them to complete a task.
Google Suite Content Marketing Platform 3
Google offers many products that are specifically tailored for business owners. Google Docs is a Google Suite that includes Sheets, Slides and Slides.
It is important to remember that these applications can't be free. Each user will be charged separately. Many plans start at $5 per user if you want to use them for multiple purposes.
You would need two licenses if you wanted to create a document or embed a link from another site.
You can create one document for free if you only need it.
Google tools can be integrated with other apps such as Gmail. This is a huge advantage. Google tools are easy to use and allow you to email links to documents. You can also store data in Google Drive.
Content Marketing Platform 4: Hubspot
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. They can, for example, create automated emails to track conversions.
HubSpot can also be integrated with Salesforce or WordPress so you can connect to all three.
HubSpot integrates easily with over 200 other third-party software applications. This allows you automate tasks and generate reports using real-time data.
Although HubSpot will not allow you to publish content, you are able export it into many formats such as HTML or PDF.
HubSpot offers an unlimited trial version of its pricing platform. After you upgrade, you will have unlimited access to everything.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.