Five Content Marketing Trends To Watch In 2020
2022 will see content marketing evolve into a more coherent strategy. This shift will require more effort from marketing departments, as they will have to plan and implement new approaches. It is important to be a part the customer's world, creating a consistent and engaging content experience. This will build brand image and customer loyalty. This will help businesses understand their customers better. Here are some trends to watch for in the coming years:
The latest trends in content marketing are natural language, personalization, as well as context. This content is also receiving more attention than ever before. You can reach your audience by combining your content and paid advertising. A content distribution calendar is also a great idea. While it might not be feasible for all publishers to use every trend, you can still learn from the tips and tricks of other content marketers.
Content fatigue is a common problem in the digital world. A Digiday article states that content fatigue is caused by the overwhelming amount of information available online. A Nielsen survey revealed that 82% of respondents would consider trusted recommendations. Label Insight also found transparency as a top preference. In addition, 56% of respondents said that they would remain loyal to a brand that was transparent.
Content marketing continues to evolve, but it is still a highly effective strategy. Content marketing generates three times more leads per dollar than traditional marketing techniques. As such, 2018 will be a year of change and growth in content marketing. So what should you be looking for in your content marketing strategy?
Your business should be aware of the latest content marketing trends. This includes optimizing your content for search engines. SEO is more about personalization than simply choosing keywords. Your content should be mobile-friendly. It should also be adapted to your audience's requirements. You can keep your content relevant by keeping up to date with the latest trends.
A new trend in content-marketing is voice-activated text. This content will make your site more searchable and help increase traffic to and sales. This type content is becoming more and more popular. Voice-activated content is a great way to keep your brand ahead of the pack.
Another trend that will continue to dominate content marketing in 2018 is the use of influencer marketing. Many marketers use the influencer marketing method to create content. But consumers have grown to be cautious of these influencers. This means it is important to make sure the content your influencers are posting sounds authentic.
FAQ
Can I do content marketing without an SEO expert? Yes!
SEO professionals understand how search engines such as Google rank pages. They also know which keywords to target when optimizing your page.
How can you create content that is effective?
You can create great content by writing about topics that are interesting to you. Finding topics that interest you is the best way to write well. This is about finding your passion and then sharing it with others. Writing for yourself is one thing, but when you start writing for other people, you'll notice how much easier it becomes to produce quality content.
What is the best content marketing platform?
There are lots of different platforms available today. Each platform has its own pros and cons. Here are some options that are popular:
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WordPress - Simple to setup and manage. An amazing community of users.
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Wix - Setup and maintenance are easier than WordPress There is no technical knowledge required.
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Squarespace - Best option for those who already have a website.
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Blogger - Free blogging service.
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Medium – A place for writers and artists to share their work.
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Instagram - An image-based social media platform.
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LinkedIn - An online networking tool.
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Facebook - The social network.
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YouTube - Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics – Track visitor behavior.
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Hubspot - Email marketing software.
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MailChimp is an email marketing software.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
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How To
How can you create a content marketing strategy for your business?
The first step is understanding what kind of content you want to create for your clients. Once you have this information, you can start creating content. This may mean developing an editorial calendar and planning where these pieces will come from. Content should always have a purpose. It doesn’t matter whether you’re writing blog posts, social media updates or e-books; they all need to serve one purpose.
After you have decided what type of content you want, it is important to identify your target market. So who are they interested in, and why would they care about whatever you're offering them?
Next, you need to identify your target market. Then, find ways to communicate with them. Social media platforms are an excellent way to connect with people, but other options exist, such as videos, podcasts, webinars, etc.
After you have determined how you will communicate to your market, the next step in your content creation process is to choose what topics and types of information you want. Again, this goes back to determine why you're writing the content. What problem does this solve? Is it helpful? Does it make their lives more easy?
You now know what content you like to write. Now it's time for you to decide what you want. What do you want? On current events? On specific products and services? Your focus is determined by your answer to this query.
After you've answered these questions, it's now time to combine all the pieces into one complete package.
It is important to make sure that each piece of content you create serves its intended purpose. You don't want anyone to waste their time or energy so make sure you build quality into all aspects of your content.
A great content marketing strategy is not complete without many moving parts.