Content marketing is an important part of top of funnel marketing. The goal of content marketing for top of funnel websites is to attract visitors, build brand awareness and build a relationship with the visitor. The secondary goal of content marketing for top-of-funnel websites is to convert these visitors in qualified leads. Great content marketing ideas are videos that can be transcribed and indexed by search engines. Informational infographics, explainer and videos containing video content and infographics are also possible.
Informational content
Two primary goals are required when creating a top-of-funnel strategy for marketing. Your content must first grab the attention of your target audience. Then, it should establish a connection with them. Once you have made a connection with them, your secondary goal must be to convert these leads into qualified leads. A blog series, or white paper, might be created by a company who makes anti-cyberattack products. This will highlight the best practices in protecting your corporate defenses from phishing attacks. This is why you shouldn't make a sales pitch. Instead, focus on creating content which highlights a problem and offers a solution.
Inspirational content
Inspiring content that aligns with your brand is the best type of top-of-funnel marketing strategy. You don't need to be too specific about your product. If your content is compelling and addresses the concerns of your audience, then you will eventually see a sale. If you offer lessons on the piano, for example, you could give away a guide to success. This will bring prospects down the funnel, hopefully to the checkout pages.
Infographics
Use infographics to share information can increase your website traffic and improve your SEO ranking. These visual presentations make a strong impression on social networks like YouTube, Twitter, Facebook and Twitter. Micro Focus recently conducted a study that showed that people consume billions upon billions of internet content each day. This includes 500 million tweets and 4 million hours of YouTube video. There are also 4.3 billion Facebook posts. Infographics are an excellent way to break through the clutter and help your website rise in the rankings.
Video content
Video content is a great tool to reach top-of the funnel customers for businesses that want to grow their customer base. Top-of-funnel consumers have not yet been exposed to your brand, and need an introduction to learn more. With video content, you can educate consumers while giving them enough information to become interested in your business. The goal of video content is to raise awareness and convert warm leads to customers.
Model of hub and spokes
The hub, at the top or the bottom of the funnel is the key piece of content that connects prospects and customers with the spokes. These pieces are often informative and serve to direct readers to the hub and spokes. Marketers must ensure that spokes and hub pages are designed to offer the most value. Hub pages should be comprehensive and detailed, while spoke pages should target longer-tail keywords. A well-organized hub webpage will include visual elements that can raise its content.
Social media updates
Social media updates should be created for top-of-funnel marketing. You need to ensure that your campaigns and audiences are diverse. This will increase your campaign stability and provide more opportunities to test. Even though your initial goal was to increase revenue, this may change to be more about the customer's experience. Keeping in touch with your potential customers until they are ready to buy is vital, and social media updates can help you accomplish this goal.
FAQ
What is the difference in content marketing and content creation?
Content marketing is a way to ensure that every brand has the same message. They provide valuable information that people need and want.
Content marketers are trained to create the right content at each time and for every channel.
They are also able to create a strategy for promotion and distribution.
In other words, they think strategically about what they do and why it matters.
This is the core skill set needed to be a successful content marketer.
Why is content so important?
Any digital marketing campaign needs to include content. In order to attract new customers you will need to create relevant content. The best way to do this is through blogging. Blogging allows you to build authority within your niche. This makes you more trustworthy. You can build trustworthiness, which increases your search engine rankings. You get organic search traffic when you rank highly.
What are the 7 Steps of Content Marketing?
This seven-step content marketing process includes:
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Identify the problem
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Learn more about what's happening now
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Find new ideas
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These strategies can be developed
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They are worth a try
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Measure results
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Keep going until you find the right solution.
This approach has been proven to work well for businesses large and small.
How can you make a content marketing strategy that works?
To create an effective content marketing plan, first, determine what kind of content you want to produce. Next, identify your target market and the ways they use the internet. Next, choose the best channels to reach your target audience. Next, identify the best keywords for each channel. Finally, write compelling copy for each piece.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
What are the best content marketing platforms?
Although no platform is perfect for every industry, most industries have at minimum one preferred tool. For example, Hubspot has been proven to increase conversion rates by almost 50%, so its software is widely used among marketers.
There are many tools out there that offer different features. Some tools allow you to track more data, while others facilitate collaboration between different teams. Others have A/B testing capabilities that could help increase your content marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? Does it suit my needs now or in the future? And what about in 2 years?
Entrepreneur Magazine identifies the top 5 content marketing platforms.
Content Marketing Platform #1: Marketo Content Studio
Marketo is a provider of enterprise social media management software. It offers a wide range of products, including CRM software and social publishing tools.
The company also offers a content studio, which gives businesses access to pre-made templates and graphics. These can then be modified into customized designs.
This means you don’t have to spend hours creating new graphics or writing new content. Instead, your focus can be on creating engaging content that speaks directly with your audience.
Marketo allows you to easily add images and videos to your blog posts. This is one of the reasons Marketo has been so successful. This visually enhances your blog posts and increases reader engagement.
The downside is that if you want to edit your video or image files, you'll have to upload them to Marketo first.
Trello, Content Marketing Platform #2: Trello
Trello works in the same way as Kanban boards when it comes to project management. Both provide lists of tasks which can be assigned to users and monitored for progress.
Trello lets you set up boards for each person on your team and assign specific responsibilities. It facilitates information sharing among employees.
Trello does not require special software to operate, unlike Kanban boards. It can be used on any device.
Another key difference is that Trello lets you invite people to collaborate on projects without having to share sensitive data.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Google Suite Content Marketing Platform 3
Google offers a range of products tailored to business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
These applications aren’t free. Each user must be paid individually. However, if you are planning to use them all for different purposes, several plans start at $5 a month.
To create a new document and embed a link to another website, two licenses would be required.
However, if you just want to create one document, you can do so for free.
Google tools have the advantage of being compatible with Gmail and other applications. This means you can easily send links to documents via email and efficiently store data in Google Drive.
Hubspot 4 Content Marketing Platform
HubSpot, a web-based marketing tool with a lot of functionality, is highly popular.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. You can use the platform to create automated emails or track conversions.
HubSpot is also integrated with Salesforce and WordPress, meaning you can connect all three platforms.
HubSpot integrates well with over 200 third party apps. This is one the most attractive features. This allows you to automate your processes and generate reports based off real-time information.
Although you will not be able publish content directly through HubSpot, it is possible to export it in many formats including HTML, PDF and Word.
HubSpot has a free version that allows you to test pricing. HubSpot offers a free trial version. However, you can upgrade to a paid account to gain unlimited access.
So whether you are looking for a blog platform, an eCommerce solution, or anything else, try out HubSpot today.