Although the future of content marketing remains uncertain, several technological advancements have made it possible. These emerging trends include voice search, video, voice search, AI-assisted content production and influencer marketing. Read on to learn about the future of content marketing. Below are the top trends. This year's top trends will shape content marketing in 2018.
Video is the future in content marketing
For a variety reasons, video is becoming more popular. It's more persuasive than text, and appeals to the savvy customer. Video content is easy to understand and provides commentary. Moreover, videos help reduce the number of customer support calls. Simple how-to videos can reduce the number of support calls. Here are a few tips to create great videos:
Create content for multiple audiences. Video is extremely customizable. That means that you can create hundreds upon hundreds of personal variations of a video. It's important to create content for different audiences. Before you start marketing, it's important that you test different monetization models. A series of shorter videos could be created for each audience. Your audience may have different story paths, which will help you target them more effectively.
AI-assisted human-produced content is the future of content marketing
As artificial intelligence continues to improve, automation has been possible for many tasks. By automating mundane tasks, AI-assisted programs can free up content marketing pros to focus on more creative and impactful content. AI can assist with research, translation, editing, and writing reports. AI-assisted, human-produced content will be a valuable addition as more businesses focus on content marketing.
Content marketers have enough on their plate. AI can automate certain tasks. While AI is far more efficient than humans, it does not mean the human resource will be redundant. AI will bring a new approach to content marketing. It will expand the possibilities and offer fresh experiences for both marketers and consumers. Here are five key ways AI-assisted humans-produced content could change the industry.
Voice search is the future for content marketing
Voice search is firmly established in digital society. Products such as the Amazon Echo and Google Home make it easy to access content. But what does that mean for content-marketing? Some suggest it should change completely. Its advantages can be summarised in one word: Voice-enabled contents. The future of content marketing depends on leveraging this emerging technology in a positive way.
As it stands, most voice-search results will be created from content, and these snippets are the key to connecting with your audience. Due to the nature of these long-tail queries, not all results will include the keyword in the title tag. Long-form content is able to answer multiple questions at one time. You can easily convert these pages into a high-quality blog article by creating an FAQ page.
Influencers will be the future of content marketing
Crowdtap has found that 54% say they are more willing to collaborate with brands when they treat them with respect, according to a Crowdtap study. These content creators have earned their respect and won't be ignored by brand executives. It is vital for brands to understand that these individuals won't compromise their audience for a brand's revenue. Brands need to learn how to deal effectively with influencers if they want success.
Influencers can have a profound impact on your target audience by offering a variety of messages and offers. Influencers can tell a brand’s story from the perspective and experience of the people they serve. Influencers can provide social proof that a brand's products are selling. You can use influencers to promote promo codes, affiliate marketing programs and live social shopping events. They offer a powerful and scalable method to reach customers and increase sales.
FAQ
What are some common mistakes people make in starting a content-marketing program?
A plan is the most important thing to do when you are creating content marketing strategies. You will waste your time and money if you don't have a plan. It's easy to create tons of content, but not know how or where it should be placed.
A well-planned content marketing strategy gives direction, focus, goals, and helps you reach your objectives. This helps you stay on track, as you move through each phase. One example: If you're using social media to promote your campaign, you might begin by looking at which posts are receiving the highest engagement rates. This will give you an idea of which posts will lead to traffic to the site. These results will help you decide whether to create a series or video blog.
A common mistake is to not think about the length of the content marketing campaign. If you are planning to launch a new site tomorrow, it is a good idea to write some content right away. However, if your content marketing strategy has been in place for six months, it's a good idea to start writing new content now.
It takes time to create great content. Don't rush yourself or underestimate this step.
Suppose you're a business owner who wants to learn more about content marketing. We recommend you to read our guide, How to Create Content That Works. This guide includes ten steps to help ensure your content marketing programs are successful.
How much content marketing should I invest?
The number of leads that you are looking to generate will determine how much. The average cost per lead ranges from $5-$10, depending on the industry. As an example, 20 dollars per lead was the cost of our first business. Now, we spend around $6-7 per lead.
What is Content Marketing Strategy?
Content Marketing Strategy gives access to data you might not otherwise be able to. This data allows to identify which types and content perform well.
It helps you to determine which strategies should be used to increase your site's traffic. It also provides insights into the behavior of your audience so you can create even better content.
This means that you can focus more on what works than worrying about what content doesn't.
An analysis of your audience's response to your messages can be done through a Content Marketing Strategy.
These messages can be used to help you identify the content that they are most interested in. So that you can continue creating similar content and keeping those ideas in motion.
A Content Marketing Strategy allows you to track the performance and effectiveness of your content. You will see which content types are performing better as you share more.
A Content Marketing Strategy can be summarized as the key to ensuring that your content performs well.
How many hours should I devote to content marketing each week?
It all depends on what your situation is. You may not need to spend any time at all on content marketing. If you are trying to attract traffic to your site, however, you may need to invest at least 1 hour each day.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
Informationgraphic creation tips for content marketing
Infographics are one of the most effective ways to explain complex concepts simply, making information easy to understand. Information marketing is about providing valuable and useful information to your target audience. Infographics are a great way to share this message.
For creating an infographic you'll need software such as Adobe Illustrator and Photoshop. These programs allow you to create infographics by drawing different shapes and elements. You can then use colors and fonts for your data. Once you are happy with your design, you can upload images to Unsplash and Pixabay for your design.
Look online for inspiration to create your own infographics. You could use a photo of a food pyramid to show the calories in particular foods. Then, replace those numbers with photos of the foods. You could also look at the sugar content of soda pop, and then take a photo of a Coke bottle.
Once you've created your infographic, share it on social media channels like Facebook or Twitter. This allows people who don’t know much about the topic to find out more. If you decide to post your infographic on social media platforms, include hashtags so others can see what you're talking about. You can use hashtags to allow others to follow your conversations about specific topics.
Make your infographics shorter than normal if you are creating them. An average blog post can range from 2000 to 5000 word, while an informationgraphic needs only 500 to 1000 words. This allows you to convey more information in a smaller space.
Your infographic should be easy to read for some viewers. Use large fonts, but don't overuse color in your infographics. Also, ensure all text is legible.
These are additional tips:
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Choose an Infographic Template. There are many free templates online. Canva and Piktochart are some of the most popular.
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Make your Infographic. To create your infographic, use the template. You can use whatever media is most appropriate for your audience. An example of this is a infographic that shows the best restaurants in Seattle.
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Add text. Add text once your infographic is created.
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Add Images. Add images to an infographic. These can be pictures, charts, graphs, or icons. If you want to add a picture, make sure it's relevant to your topic.
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Make it interactive. Interactive elements can include buttons, maps, or links. This will increase engagement with your audience.
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Share. Share your infographic with others on social media such as Facebook, Twitter and LinkedIn.
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Measure. How well did your infographic perform? Did they click through to your site? Did they sign up for your email list? What was their reaction?
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Improve. Are there ways you could improve your infographic? Do you think your infographic could be better?
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Repeat. Repeat.