You have found the right place if you're looking for an influencer in content marketing. Ann Handley (Michele) and Jay Baer (Jay Baer) are here. Each of them has been an asset to the content marketing industry. These people have valuable insights about the content marketing process.
Ann Handley has been a content marketing influencer
Ann Handley has been a prominent content marketing influencer. MarketingProfs is her co-founder. She is also a Wall Street Journal bestseller author of "Everybody Writes", and "Content Rules". She is also a speaker as well as a monthly columnist at Entrepreneur. Her work has earned Forbes recognition as one of twenty top female social media influencers. She is also featured on LinkedIn.
Ann Handley, a content marketing expert, has had her books translated into 19 languages worldwide and sold millions of copies. Huffington Post listed her as one of the 100 people you must follow on Twitter in 2014. Her Twitter followers are more than 420,000.
Jay Baer is a motivational business growth expert
Jay Baer, a motivational speaker and author, is a highly-respected business growth expert. He has 29-years of experience in the market and has worked at over 700 companies, including 40 that are among the FORTUNE 500. Jay is a consultant to companies on how to create different customer experiences. His work has spanned multiple industries, including Cisco, Nike, and the United Nations. His goal is to make marketing elements for companies something that customers love.
Jay Baer is a well-known expert in the areas of marketing strategy and social media. His books, like "Hugging Your Haters," are rated amongst the top three business books for 2016. He has a large online audience. Social Pros also hosts a podcast that has 65,000 downloads per month and won the Content Marketing Awards for "Best Marketing Radio Show."
Sonia Simone a content marketing influencer
Sonia Simone works with startups and companies to create content marketing strategies. She is an expert social media publisher, curating content and getting articles featured on quality sites. Simone is a well-respected speaker who hosts her own podcast series about content strategy, marketing.
She is a content-marketing expert with more than 22 year experience. Remarkable Communication, a content marketing firm she started and still runs, is also her own business. Simone uses copywriting as a tool to help her clients connect with their customers. She also has a knack for original insights and witty banter. Simone is refreshingly different from many marketers who sound like they are repeating the same ideas over and over.
Michele is an influencer in content marketing
Michele is one the most influential people in content marketing on the Internet. Mantis Research, her company, assists marketers in publishing original research. Her insights are supported by research and offer a platform for marketers to build trust among consumers. She also works as a brand ambassador for doman.ME domain registrar. She is also host of Breakthrough Business Strategies radio.
Collaboration with influencers is a key part of content marketing. Collaboration with influencers is essential, regardless of whether you're trying to increase brand awareness and build a community. If possible, make it easy to share your content. Give them ready-made tweets and embed codes. Also, ensure your content is optimized both for search engines and for people.
Larry Kim is a content-marketing influencer
Larry Kim has a vast background in digital advertising. His interests include SEO, PPC marketing, and Facebook ads. He has also been an entrepreneur and has founded two successful companies. Larry and Kay Lee, his wife, have two kids. Their family adventures have been documented on social media.
Larry Kim founded Wordstream, Inc. He is also a contributing author to Inc. Magazine Search Engine Land and Social Media Examiner. His most popular product is a software program that allows marketers to market their products and services on global platforms.
Ann Handley
Ann Handley, a Wall Street Journal bestseller and expert in content marketing, is Ann Handley. She co-authored "Everybody Writes" and "Content Rules." She is also a speaker at conferences and a LinkedIn Influencer. Forbes has named Sheryl one of the Top 20 Women Bloggers.
Ann Handley has been hailed as one of the top content marketing experts in the world. Her books were translated into 19 languages. Over 420,000 people follow her Twitter account. Ann is also one Huffington Post's top 100 Twitter "must-follows".
Sonia Simone
If you are interested in content marketing, you should follow Sonia Simone. Copyblogger co-founded her and she is Chief Content Officer. She assists her clients in creating content and also offers marketing advice via her podcast. Visit her website for more information and to reach out to her on Twitter.
Ann Handley is another example of a content marketer influencer. She is a public relations consultant, author and has over 20 years experience in the field. Handley is a good content marketing influencer since she simplifies complex topics to make them easy for the average person to understand.
FAQ
What are some common mistakes people make in starting a content-marketing program?
For any content marketing strategy, a plan is essential. Without a solid plan, your efforts will go unused and cost you money. It's easy to create tons of content, but not know how or where it should be placed.
A well-thought-out strategy for content marketing provides direction, focus, as well as goals. This helps you stay on track, as you move through each phase. For example, if you're doing social media campaigns, you might want to start by analyzing what types of posts are getting the highest engagement rates. This will let you determine what posts will bring traffic to your site. Based on the results, you can decide if you want to create blog articles or videos.
Another mistake people often make is not thinking about how long the content marketing campaign will last. It makes sense to start writing content today if you plan on launching a website tomorrow. You may want to wait for more data if you have been working on a content-marketing strategy for six month before publishing new material.
It takes time and effort to create great content. Do not rush or undervalue this step.
Consider yourself a business person who is interested in content marketing. If this is you, then we recommend that you read our guide How to Create Content that Works. It includes ten steps that will ensure that your content marketing programs work.
What is Content Strategist?
Content strategists help brands tell stories through engaging messages that are emotionally connected to their audience. They are storytellers, who use brand stories to inspire and motivate people to make decisions and take action.
Content strategists have the ability to develop strategies that attract current and future customers. They combine storytelling and data analytics to create experiences that encourage customers to visit stores and buy products.
They also know how to integrate social networks into these campaigns. And they use technology tools such as video and virtual reality to deliver powerful customer experiences.
These strategists create digital content and then translate those ideas into plans that marketers will be able to implement. This includes creating content for different channels (such as print or television), developing creative briefs, and managing budgets.
How much should I spend on Content Marketing?
The number of leads that you are looking to generate will determine how much. Depending on industry, the average lead cost is between $5-$10. As an example, 20 dollars per lead was the cost of our first business. Today, we spend an average of $6-7 per lead.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
How can I make my videos more impressive?
Video Marketing is one of the most powerful tools of Content Marketing. This allows you to get in touch with your audience, build trust and engage them emotionally. But how can you go from being boring to amazing? Let's dive into some simple tips!
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Tell a story. Every communication piece that is successful relies on storytelling. Without storytelling, video marketing is not possible. To tell stories, you need to ask yourself what kind you want. Do you find it entertaining? Educational? Inspiring? It's easy to find inspiration on social media. Get inspired by these stories, and use them for inspiration.
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Use images. Images help convey emotions faster than words. Images enable us to make connections with others, and allow us empathy. Include images in your videos. Images can be added to slideshows, or embedded directly into blog posts.
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Make it easy for people to share. You want viewers to spread the word. Make it easy. Your videos should include sharing buttons. Slideshows can include social icons. Add "Share" buttons to your videos, especially if you have a YouTube Channel.
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Don't overdo it. Too many graphics and too many details can cause viewers to lose interest. Keep it simple. You only need a few images to draw attention and keep it.
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Keep it short. People love to watch short videos. A 5-minute video can help you create buzz about your brand.
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Get feedback. Listen to your audience. Ask them what works and what doesn't. Use the answers to improve your content.
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Make a plan. Think about the next video you might create. Can you create a series? Maybe you can create a playlist with the most watched videos?
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Test, test, test. It's not what you want. Make sure you test the video with your audience before releasing it. Take a look at the reactions. You can then make changes based off those results.
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Repeat. Keep repeating steps 1--8 until you have the perfect formula. Once you know what works, you'll be able to create great videos time after time.
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Measure results. It's crucial to measure the success and failure of your videos. How did they perform? Are there certain types of audiences that prefer watching specific types of videos? These questions will allow you to fine-tune the strategy.
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You can adjust as needed. You can't stop learning after your video campaign is live. Make mistakes and learn from them. The best marketers are always open to learning and improving.
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Enjoy it. Video marketing isn't hard, but it does take patience. As you gain experience, you'll learn new strategies, techniques, and ideas to help you grow your business.