A content marketing platform is a great way to maximize your marketing budget. There are many options, including StoryChief (CoSchedule), Percolate (Percolate), and HubSpot. No matter which platform suits you best, you can rest assured it will benefit your business. Below are pros and cons to each. Let us explore each of these options and decide which one is right for your company.
StoryChief
StoryChief will help you implement a content strategy. StoryChief's intuitive interface will simplify your content marketing campaigns. You can select the platforms where you would like to publish your content. This interface will also allow you to automate your content publishing process. You can also incorporate social media campaigns into your content. This tool allows you to instantly promote your content on various channels.
It makes it easy to scale your business and run content campaigns. It integrates with clients' CMS systems, social media channels, and other platforms to facilitate collaboration and publishing. StoryChief claims StoryChief can improve customer engagement, sales and digital footprint. The marketing calendar offers a complete view into content performance. It also allows marketers to manage every aspect of the content cycle from one central location.
CoSchedule
You're searching for a content management platform that can help you manage your schedule? Then you're in the right place. CoSchedule's calendar allows you to create posts and monitor social media. Drag-and–drop makes it easy to move campaigns around from one date or another. This makes it simple to stay on top and ensure that your marketing efforts receive the attention they merit.
CoSchedule lets you create social media campaigns without the need for blog posts. Templates can be used to quickly create a social schedule for those who don't have enough time. You can also save a single post from social media to a campaign as a template. CoSchedule is also a great tool to promote old blog posts. It can also be used to send emails and schedule social posts.
Percolate
Percolate is a content marketing platform that allows you to create, deliver and track content. It integrates seamlessly with other tools and systems, and provides visibility for marketing efforts. It recently received additional funding. You can read on to learn about the platform. It will make your life easier.
The powerful content management system in Percolate allows marketing teams create and manage campaigns from a single location. Percolate facilitates collaboration between departments and teams by providing enterprise-grade approval channels and an image editor to edit content. Percolate allows you to track campaign success by providing customizable tag and topic analytics. It helps marketers create editorial calendars, manage content, and help them to plan for different channels or teams. Percolate lets you manage social media accounts and track the interactions of users.
HubSpot
HubSpot, a content-marketing platform like HubSpot, can make it easier to attract customers. HubSpot makes it easy for companies to connect with leads by providing value to their users. The platform also tracks user behavior and follows-ups on leads. A content marketing platform that can handle all these tasks is a great way to reach your business goals. But you need to choose the right platform.
Perhaps you are new to the world of content marketing. HubSpot provides a solid platform to help you establish a foundation for content marketing, capture more leads and convert them to sales. There are some common mistakes you can make when using HubSpot. Here are 38 common errors made by HubSpot businesses. Converting leads in to opportunities is one the biggest hurdles.
Scripted
The Scripted Content Marketing Platform offers a variety of writing services, collaboration tools, as well as analytics that will help you optimize and measure the performance of your content. This platform automates content creation with tools that include collaborative editing and approval as well as writing tools. A marketplace for freelance writers is also available on the platform. When you are ready to hire a writer, simply sign up for a free trial or subscribe to the paid version to start your project.
To use Scripted you need a content strategy. You'll need to create a plan for your content that addresses your business's objectives. This may be a challenging process, and it is important to communicate your content ideas with the rest of your team. Scripted makes it much easier by providing recommendations. The recommendation feature of Scripted uses artificial intelligence to optimize content prior to it being written.
FAQ
How can you create content that is effective?
Writing about what interests you is the best way to create quality content. Finding topics that interest you is the best way to write well. This is about finding your passion and then sharing it with others. Writing for yourself can be difficult, but writing for others is a lot easier.
What makes content marketing work?
Yes! Hubspot reports that Content Marketing has been ranked as one of three top digital marketing channels in lead generation.
What is the role of a content strategist?
Content strategists can help you understand what people search for on the internet. They will ensure that your site is optimized to search engines so you can rank high. They also write content for social media websites like Facebook or Twitter. They also create copy for blogs, advertisements, and websites.
Content strategists work closely with marketing teams and help to create a coherent plan for company's online presence. Although content strategists are able to work on their own, they often collaborate with the marketing team to make sure that every piece of content is effective.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
External Links
How To
How to create amazing images
To make your content stand out from others, you should use images. Images are one the best ways to visually communicate ideas. They are excellent at grabbing attention, and increasing engagement. They're great at communicating complex concepts quickly and effectively. ).
Images can be used to enhance a presentation or piece of writing. They can make it more interesting and alive. You could end up with mediocre results if you don’t know how to select the right image. This article will offer some helpful tips for selecting the best images to use for your next project.
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What makes an image great? There are several factors to take into consideration when choosing photos. First, make sure you choose clear and concise images. A messy photo won't do the trick. It will not grab attention like a simple, clear image. You also want to avoid images where people aren't smiling or aren't looking directly into the camera. This is because it gives the impression that whatever you say isn't very interesting. Last but not least, ensure the image doesn’t distract from your main message. If it draws too much attention away from the content, then it's probably not ideal.
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Look for inspiration. Once you have a list of possible candidates, it is time to look through them and select those that interest you. The first thing you should do is take a look at their captions. You will see that some photographers include them in the image, while others separate them. You need to ensure that the captions are clear enough to read. Pay attention to the context. Are you expecting to see someone having fun in this photo? Maybe it looks too dangerous. You might not associate it with happiness. No matter what the reason, consider why you like this image and how it connects to the message you are trying to convey.
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Try different types images. Use images in your content for the best results. A picture of a product may be useful if your article is about it. A similar image could be used to illustrate the information in an infographic. These kinds of visual aids will help draw readers closer to your information, as they'll feel more connected to what you're sharing.
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Choose the right file format. The file format you use is one of the most important things to consider when choosing images. Two file formats are available when you work on web pages. Each file format has its advantages and disadvantages. JPEG files can be used for all media types, including websites and posts on social media. They work especially well for photos, since they store large quantities of data in a compact space. They can lose their quality over time and become pixelated after a while. GIFs are smaller and more suitable for animation and graphics than JPEGs. They are not suitable for photo use because they do not support transparency.
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Other visuals are also welcome. Additional visuals are a great idea if you have trouble thinking of images. As it is a distraction-free environment, it can improve the effectiveness and usability of your post. This makes them less likely to abandon your site after reading your article. Informationgraphics are one of the best ways you can add visuals and information to your site. Infographics are a popular way to quickly share lots of information. You can also add them to your blog posts because they often contain lots of images.