Many social media content creators are guilty of cancelling people. This is not hard for them, especially as Millennials often reach for their phones to check what's on the other side. Even willing to borrow money for the latest gadgets, Millennials are open to borrowing. However, if you want them to pay attention, you have to create something they are interested in. So, what is the current trend? How can you attract these millennials to your company?
Millennials tend to reach for a phone when they have nothing else to occupy their attention
Millennials are more comfortable in using technology and media than their parents and grandparents. Popular literature and media have shown that Millennials feel more at ease using new technologies. According to recent studies by Deloitte, Gorman et al., and the Pew Research Center, Millennials spend more time with media than any other generation. 93% of millennials are smartphone owners. Comparatively, only 68% and 40% of Baby Boomers are smartphone owners.
Millennials are app-addicted. They often reach for their mobile devices when there is nothing else to occupy their attention. This phenomenon is a clear indication that Millennials are not content with conventional advertising. This generation values individual choice and has high expectations for brand loyalty. These expectations are not met and brands will be unable to perform well.
The most common form of content marketing is audio-only content
Engaging the audience is one of the best benefits of audio content. People tend to tune into podcasts on a regular basis. It is possible to listen while doing chores or driving. This type content is ideal for busy multi-tasking customers. While visual content can be great for busy professionals, many people prefer to hear brands. It is important to create a consistent visual identity for your brand so that consumers will be able to recall your brand when they hear it.
Content marketing strategy is often viewed as visual content, such as infographics or blogs. However, audio-only content has been growing in popularity, particularly for B2B advertising. Podcasts, for instance, can capture the attention of business decision makers and executives. SEO is also changing quickly to accommodate audio content. A recent study showed that 91% of people finish listening to an audio advertisement.
Even if they must borrow money to purchase them, millennials will chase the latest gadgets
With more than a third being born after 2000, the millennial generation is the largest workforce group. This generation owns 6.4%, which is more than what the babyboomers had at the same time. Despite the huge wealth gap, many of these millennials want to own the latest gadgets even though borrowing money is required.
Millennials want to experience new brands and have a desire to build relationships with brands. This makes them easy-to-reach, but it can also make their financial decisions more difficult. Brands need to understand how to reach Millennial consumers. A simple conversation with a brand can suffice for many. For others, the more interactions a brand has in person with the customer, the higher the chance that the millennial will remain loyal.
FAQ
How does content marketing differ from traditional advertising?
Content marketing is different. Traditional advertising focuses only on getting attention. Traditional advertising is often a waste of money because most people ignore it. You'll get much better engagement rates with content marketing.
Can I just post links to other sites' content?
Yes! This is known as link building. It's a great way increase traffic to your site by linking to other sites. Make sure you only include links from reputable sources.
What is Content marketing?
It involves creating useful and relevant content on your website. This content can include video, images, text, and infographics.
How do I get started in Content Marketing?
Start by identifying your audience. Who are they exactly? What are their needs What can you do to help them? How can you help them?
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
How can I create a content market strategy?
Understanding what content you want to create is the first step. Once this is defined, it's time to start creating content. This might mean that you need to create an editorial calendar, and plan where the content will be coming from. Every piece of content must have a purpose. It doesn't matter what type of content it is, blog posts, social updates, or any other, they all must serve a single purpose.
Once you determine which type of content you want to produce, then it's essential to find out who your target market is. So who are they interested in, and why would they care about whatever you're offering them?
After identifying your target market, next comes finding ways to communicate with them. While social media platforms are a great way to connect with people there are other options such as webinars, podcasts and videos.
After deciding how to communicate with your target market, you should decide what topics or types of content you want. This again goes back to the reason you're writing content. What problem does the content solve? Is it helpful? Does it make their life easier
Now that you know what kind of content you write, it's time to figure out what you want to say. Do you want to share information about your industry? On current events? What about specific products or services? This is your focus.
After you have answered these questions, it's now time to combine all the pieces into one complete package.
You want every piece you create to serve its purpose. You don't want anyone to waste their time and energy so make sure you build quality into all aspects of your content.
You must remember that a content marketing strategy of great quality has many parts.