It is important to know how to measure success in your B2B content marketing efforts. If you have any questions, you can refer the examples of CMI's podcast and GE's online magazine. HubSpot or WeWork have their blogs. Both companies publish interesting content on a regular basis. You'll find that both companies produce interesting content on a regular basis.
GE's online magazine
The GE magazine online is a prime example of B2B content that serves a purpose and appeals to its target audience. The magazine, "The Txchnologist," is an online magazine that focuses on the latest technologies and advancements in GE's business while also addressing wider technology issues. The company has been a well-known resource for technology lovers around the world. This B2B content marketing approach has resulted in a loyal readership and new prospects.
GE's content and products are as diverse as their content. Its scientists and engineers create engaging content for the common public. The company partnered closely with Wattpad to produce a series of eight podcasts, "The Message," which has topped iTunes's charts. While it isn't the best example of B2B Content Marketing, it sure works. It's easy to see why.
CMI's podcast
The podcast features regular podcast content. CMI also offers a "Rants and Raves” segment and a podcast about b2b content market best practices. Interviews with Joe Pulizzi, founder of CMI, and industry experts offer valuable insight into what works and doesn't. Nearly five million people listen to the podcast each month. The topics range from best practices in content market to past examples.
CMI research shows that successful B2B content market helps all companies. A majority of marketers across all sizes report high content marketing success, with between 30 and 27 percent reporting it. Outsourcing is an excellent way to produce quality content, whether it's blog posts or full inbound marketing campaigns. Outsourcing B2B content marketing efforts is on the rise - 81 percent of marketers are planning to use this option by 2021, up from 66 percent last year.
WeWork's Blog
WeWork's blog might be a good example for B2B content marketers. The content on the coworking and coliving provider's blog can be mistaken for consumer-focused content, but it's actually aimed at entrepreneurs reinventing the world of work. Content marketers will need to be more open-minded as the gig economy expands. We recommend using the company's blogs to inform your strategy.
A B2B blog, or business-to-business, should have a beginning, middle, and end. Your goal is to deliver valuable content to your target audience. If the content is useful to the reader, they are more likely to share it with their networks. And, as a bonus, it's fun to read. Here are some suggestions for how to use a business blog for business-tobusiness content marketing.
HubSpot's blog
A HubSpot blog can act as the tactical Wikipedia of digital marketers. From checklists to ebooks, this blog can teach you how to get started with content marketing. In fact, many of HubSpot's blog posts are actually updated from time to time. Here are some of the top posts. These posts offer tips on how you can maximize the effectiveness and impact of your blog. You must invest in content marketing if you want your blog to be optimized and your search engine rankings improved.
HubSpot blogs designed for B2B companies include many soft CTAs and are well-curated. Some articles contain links to product pages or gated content. In addition, HubSpot includes templates as their primary lead magnets. HubSpot posts often include a soft CTA. The original date of the post and whether or not it has been updated recently are displayed along with three or six related articles. It is difficult to discern if these articles were manually curated.
FAQ
How long should my content advertising campaign last?
It varies based on the type of service or product offered.
You might spend a month designing a new style of shoe if you're selling shoes. You might launch the new product in August, and then keep it updated throughout the year.
If you sell clothing, you may design one look for fall as well as another for spring. You should always offer something new to your audience so they never get bored.
Your goals determine the length of your content marketing campaign. For small-scale businesses, you may only need to focus on one channel. To reach large audiences, larger companies might need to consider several channels.
What is the difference between content marketing and traditional advertising?
Traditional advertising is focused on attracting attention. Content marketing is about providing value. Traditional advertising is often a waste, as most people overlook it. With content marketing, however, you'll see much higher engagement rates.
Do I need a team, or can I do content marketing alone?
Your ability to pay for it, your skill set and your experience are all factors that will impact the answer. If you don’t have enough resources to hire someone for content creation, distribution, optimization, and maintenance tasks, you’ll need to learn how it’s done yourself.
You shouldn't attempt to succeed in content marketing if you don't have the support you need.
An agency or content strategist that is skilled in creating great content can save you both time and money as well as help you achieve better results.
You won't succeed unless you work hard, consistently deliver high-quality content and keep up with changing trends. A solid content strategy is crucial.
What is strategic content marketing?
Content Marketing is about creating and sharing valuable content across multiple channels. It's about giving people the things they want. The most successful companies are those who understand this.
Strategic Content Marketing gives you the ability to provide exactly what your clients need at precisely the right time.
Listen carefully to what people think and get to know their interests. Next, you need to create high-quality content which answers their questions or solves their problems. This builds trust, loyalty, and ensures that you are always in their minds when they need your product/service.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
How can you make your videos look more spectacular?
Video Marketing is one of most powerful tools for Content Marketing. It helps you connect to your audience, engage with them emotionally, and build trust. But how can you go from being boring to amazing? Let's dive into some simple tips!
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Tell a story. Storytelling is at the heart of every good piece of communication. Video marketing doesn't work without storytelling. It is important to decide what type of stories you would like to tell. Is it something entertaining? Educational? Inspiring? People share their stories via social media using photos and videos. These stories can be a source of inspiration and you can use them to inspire your own.
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Use images. Images help convey emotions faster than words. Images allow us to feel empathy and connect with others. Don't forget images! Images can be added to slideshows, or embedded directly into blog posts.
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It's easy to share. You want viewers to spread the word. Make it easy. Your videos should include sharing buttons. Slideshows can include social icons. If you have a YouTube channel, add "Share" boxes.
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Don't overdo it. Over-exaggerating graphics and information can lead to viewers losing interest. Keep it simple. A few striking images can be enough to attract attention and keep people's attention.
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Keep it simple. Short videos are very popular. If you want to create a buzz around your brand, try creating bite-sized videos that are only 5 minutes long.
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Get feedback. Listen to your audience. Ask them what works and what doesn't. Ask them for their feedback to improve your content.
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Plan. Now that you have made your first video, think of how you could create more. Can you create a series? Or maybe create a playlist with just the most popular videos?
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Test, test, test. You don't want to release a clip and then find that nobody is watching it. Be sure to test your video on your audience before you publish it. Find out what reactions you get. You can then make changes based off those results.
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Repeat. You can repeat steps 1-8 until your formula is perfect. Once you are familiar with the basics, you can create incredible videos time and time again.
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Measure the results. It's crucial to measure the success and failure of your videos. How did they perform? What are the preferences of certain audiences? These questions will help you optimize your strategy.
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You can adjust as needed. After your video campaign is launched, don't forget to learn. Learn from your mistakes and adjust your plans as necessary. Marketers who are the best always seek out ways to improve.
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Enjoy it. Video marketing isn't hard, but it does take patience. As you gain experience, new strategies, tactics, and ideas will be available to you to help grow your business.