As a content marketing professional, you are aware of the effort that goes into producing high-quality content. The process can be time-consuming and exhausting, from researching your topic to writing your copy and sourcing visuals. However, you don't have to stop once your content is published. By repurposing and reusing your content you can maximize your return on investment.
Here are some 11 reasons why repurposing existing content is beneficial to content marketers.
By repurposing content, you can build your brand and reinforce your core messages across multiple platforms.
- Build authority
Repurposing content can help you establish yourself as an authority in your field, as you can share your expertise across multiple platforms.
- Leads are generated
Repurposing content will help you generate more leads by offering a variety of assets that appeal to different segments within your audience.
- Stand out among the competition
Repurposing existing content will help you stand apart from your competition.
- Improve content performance
Repurposing can help you increase the performance of existing content. This is done by making your content more relevant for your audience and refreshing it.
- Savings
Repurposing old content into new assets can save you money.
- Boost SEO
By repurposing your content, you can create new pages or posts optimized for different keywords, boosting your website's search engine rankings.
- Build your brand
You can refine your message and target it at different audiences by repurposing your content.
- Time Saving
You can save time by repurposing existing content. This is because you don't need to come up with brand new ideas.
- Shares of social capital
Repurposing existing content can increase social shares. People may be more inclined to share content that is in their preferred format.
- Increase the lifespan of content
Repurposing can help extend the lifecycle of your content. Share it in a new format or on a different platform.
Repurposing your content is a great way to save time and money, build authority, and generate leads. By repurposing the content you create, you can reach a new audience, improve your messaging and extend its lifespan. Repurposing content allows you experiment with different formats and platform, allowing you to discover new ways of engaging your audience and standing out.
Repurposing content begins with identifying the most popular pieces of content. Next, brainstorm ways to present this content in other formats or platforms. As an example, you can turn a post on your blog into a video or a podcast episode. Or, you can create an infographic using a report or a whitepaper.
Remember, repurposing content doesn't mean simply copying and pasting your content into a new format. Make sure to adapt your content to the new format and platform. This will make your content more engaging for your target audience.
Frequently Asked Question
How often should i repurpose the content I create?
There is no set frequency for repurposing content, as it depends on your content strategy and goals. You should repurpose content which has been successful or is timeless, since these pieces will likely be more effective when repurposed in other formats.
Can I reuse content which has already been repurposed before?
Yes, if the content remains engaging and relevant for your audience. Be sure to keep the content updated and avoid duplicating it across platforms and formats.
What platforms or formats should I repurpose my content to?
Consider your audience's preferred platforms and formats for consuming the content. You can experiment to see what formats and platforms generate the most leads and engagement.
How can I avoid the duplicate content penalty when repurposing my content?
It is important to ensure that the content is updated and customized for the new format and platform.
How can I evaluate the success of my repurposed materials?
You can track metrics, such as traffic to your website, social shares and lead generation, to measure the success of content repurposed. You can also get feedback from your target audience to gauge engagement and satisfaction.
FAQ
Is content marketing successful?
Yes! Hubspot states that Content Marketing is now the number one digital marketing channel for lead generation.
How can you create quality content?
The best way to create great content is to write about something that interests you. If you want to be successful at writing, you need to find topics you are passionate about. You need to discover what drives you and how that knowledge can be applied to helping others. Writing for yourself is one thing, but when you start writing for other people, you'll notice how much easier it becomes to produce quality content.
How much does content marketing cost?
The cost of content marketing depends on whether it's an outsourced solution or something you do all yourself. Outsourcing content market services is often cheaper than hiring fulltime employees. This allows you to scale quickly, when you need it.
HubSpot research found that outsourcing content production is more expensive for B2B companies than it is for consumers.
However, there are plenty of web resources that provide free content marketing tools that you can use to create engaging content that converts.
There are many ways to create optimized content for search engines like Google and Bing. You can create original content, guest post on blogs or curate content from other sites.
You'll need to learn the skills necessary to create great content for self-produced content. But once you master it, producing content will be relatively easy.
Start by creating basic landing pages with WordPress. Then, you can move on to building your website. This allows you to create a portfolio.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
What are the best content-marketing platforms?
Although no platform is perfect for every industry, most industries have at minimum one preferred tool. Hubspot is a popular tool among marketers because it has been proven to increase conversions by 50%.
But not all tools are created equal. Some tools are better at tracking analytics, others enable easier collaboration between different departments, and others provide features such as A/B Testing that may increase your content-marketing ROI.
Before you decide to choose a platform, consider the following: Which platforms have the best pros and cons? Does it suit my needs now or in the future? And what about in 2 years?
Here are the top 5 content marketing platforms according to Entrepreneur Magazine.
Marketo Content Studio is the #1 Content Marketing Platform
Marketo provides enterprise social management software. It offers a suite of products and services, including CRM software, social publishing tools, and analytical dashboards.
The company also offers a content studio, which gives businesses access to pre-made templates and graphics. These can then be modified into customized designs.
This means that you don't need to spend time creating graphics or writing original content. Instead, you can concentrate on creating compelling content that speaks directly for your audience.
One of the main reasons for this success is that Marketo makes it easy to add videos and images to your blog posts. This makes them more visually appealing and improves engagement with readers.
The downside is that if you want to edit your video or image files, you'll have to upload them to Marketo first.
Content Marketing Platform#2: Trello
Trello is similar in concept to Kanban boards, which are used for project management. They both feature lists of tasks on which users can assign and monitor progress.
Trello allows for you to create boards for each team member, and assign them specific responsibilities. It also provides a convenient workflow for sharing information between workers.
Trello, however, doesn't need any special software to work. You can use it on practically any device.
Another key difference is that Trello lets you invite people to collaborate on projects without having to share sensitive data.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Google Suite Content Marketing Platform 3
Google offers a range of products tailored to business owners. Google Docs, Sheets and Slides are all part of the company's G Suite.
It's important to note that these applications aren't free. Each user must be paid individually. Many plans start at $5 per user if you want to use them for multiple purposes.
For example, if you want to create a document and embed a link from another website, you would need to purchase two licenses.
However, if you just want to create one document, you can do so for free.
Google tools integrates well with Gmail, which is a significant benefit. Google tools can be used to send documents links via email, and you can store data in Google Drive.
Content Marketing Platform 4: Hubspot
HubSpot is a highly popular web-based marketing tool that offers plenty of functionality.
Through its platform, users can manage different aspects of their websites, landing page, and blogs. They can, for example, create automated emails to track conversions.
HubSpot is also compatible with Salesforce and WordPress. This means you can connect all three platforms.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This allows you automate tasks and generate reports using real-time data.
Although you will not be able publish content directly through HubSpot, it is possible to export it in many formats including HTML, PDF and Word.
HubSpot offers a free trial version when it comes to pricing. You get unlimited access to all content once you upgrade to a paid account.
HubSpot is the best blog platform and eCommerce solution. Get started today!