There are many podcasts available for content marketers looking to stay on top of marketing trends. HAMYAW (the top-rated marketing podcast on Apple Podcasts), Copyblogger FM or Revenue Marketing Report are just a few of the popular podcasts. Another popular podcast is the Animalz content marketing podcast.
HAMYAW, the best podcast for marketing is
HAMYAW stands as Hillary and Margo Yall at Websites. This is a great marketing podcast with video content. The two co-hosts, Margo Aaron and Hillary Weiss, are copywriters and prolific marketers, and their show is raw and honest. This makes for a great listening experience.
This podcast gives you an in-depth overview of everything SEO and outsourcing. This podcast can help you answer your questions whether you're a startup owner or aspiring entrepreneur. The host has interviewed some the best marketers in the world and is a seasoned marketer.
Copyblogger FM, the second most popular marketing podcast on Apple podcasts, is Copyblogger FM
Copyblogger's podcast offers great marketing advice. The podcast hosts Tim Stoddart & Ethan Brooks. They discuss everything content marketing and copywriting. This podcast is a great place to learn more about the entrepreneurial mindset.
Daily new episodes are available on this podcast. These episodes are short, averaging 30 minutes each. This makes them perfect for commuters and people who don't have enough time to read. Entrepreneur is one the most popular marketing podcasts with a new episode every day.
Revenue Marketing Report is the third most listened to marketing podcast on apple podcasts
This podcast discusses marketing strategy and brand positioning. The podcast is known to be full of real-world information and useful growth tips. This podcast is a valuable resource for B2B marketers looking for fresh insight into marketing and selling.
Although it might seem strange that a podcast about marketing and sales is third most popular, this shows that marketing is a growing area. The average podcast user listens to their podcasts via a mobile device, even though they have carried headphones around for decades. The smartphones are the most widely used device, followed by smart speakers or computers.
Animalz content marketing podcast
This podcast will explain how to create a compelling content marketing plan. It will also teach you how create compelling content, how it should be structured, and how that strategy can be implemented. There will be challenges in growing your business using content in 2019. This podcast is for you if you are interested in learning how to improve your content marketing efforts.
Andrew Tate (General Manager at Animalz) will talk about writing a blog post. He provides data from over 100,000 blog views to show you the five phases that make a blog post a success. He also talks about his team's experience pruning content after it's no longer relevant, as they did with 2,000 posts. You will also learn the importance to prioritize quality over quantity when it comes to content marketing.
Ask Pat 2.0 is an audio marketing podcast
You should listen to Ask Pat 2.0 if you are interested in marketing and business. Pat Flynn holds a weekly coaching session that answers the burning questions entrepreneurs have. With over one hundred episodes, this podcast is an excellent resource for business owners, marketers, and small-scale creatives. The podcast is available on various platforms. These are just a few of the topics Pat will be discussing on the podcast:
Pat Flynn, serial entrepreneur, best-selling author and advisor to startups, is a bestselling author. His podcast features interviews and advice from thought leaders and business leaders. His strategies and marketing tips will help you create a successful online business.
Behind the Numbers podcast is about marketing.
The Behind the Numbers Podcast is a great place to find out about the latest trends and marketing. It features interviews from influential marketing leaders and provides a refreshing perspective on the business and marketing. Each episode is between 15 to 25 minutes long, and focuses on one topic in marketing. Darren Rowse a popular blogger has more than 5 million followers per month. A podcast focusing on marketing is also hosted by him.
Each episode features a conversation with a leading marketer, who shares strategies and insights. This show focuses on marketing strategies, particularly those that help companies to build and keep loyal followers. Episodes cover everything from the role of the marketing team to the best ways to communicate with customers.
FAQ
How to use blogging to generate leads for your business
B2B leaders understand the importance of online leads for their success. Many businesses have difficulty converting traffic into qualified leads despite this fact. So if you are wondering why this happens, here are five reasons you may not have been generating effective leads.
Reason 1: Your website isn't optimized. You don't make any money blogging! Blogging is a great way to attract new customers. However, blogs that don't help your target audience solve their problems will not make you money.
To ensure your blog is profitable, optimize it by ensuring it meets search engine guidelines and uses keywords people are searching for. This increases the likelihood of people finding your blog post.
Once they've found your blog, you need to provide value by answering all their questions and offering solutions right away.
Keyword Toolbox is a great tool for finding keywords. Then add those keywords to your page title, meta description and body text.
CTAs should also be placed throughout your blog. CTAs are a way to get readers to take specific actions (e.g., sign up for your newsletter or buy a product).
These actions increase sales and give you insight as to what types of information users are most interested.
Check out our guide How to Start a Successful Blog.
Reason 2 - You don't know how to write. But once you start writing, the ideas will come quickly. Then they stop!
It takes time and effort to establish yourself as an authority in your niche. Writing about topics that are relevant to your clients is key to this success.
Writers should answer the question: "Why should we hire you?" Focus on solving problems when writing.
This will help you stand apart from other businesses that are just trying to sell products.
In addition to helping your prospects, your blog needs to be helpful to them. Consider ways to share your expertise with others. For instance, you might talk about the latest trends within your industry or share money-saving tips for home improvement projects.
Links to additional resources can be included so viewers have more information. These resources could be articles written by experts in your field, videos, or podcasts.
Reason 3: You don't have any clients, and you don't want them - all you need is to make more sales now!
You cannot build a profitable business overnight. It takes time and trust to build relationships with your target customers.
However, you don't need to spend hours creating content if you aren't ready to connect with potential clients. Instead, place ads on social media websites like Facebook and LinkedIn.
To avoid wasting money on ineffective advertising, create ads based on the demographics of your ideal client. You will likely have many female clients if your website design company is run by a woman.
Instead of targeting only men, you can target women according to their location, their income level and age.
When you've set up your ad and received a click-through, send a message to your customers.
You don't need to pay for each person who visits your site. Some accessible traffic sources generate more sales than paid ones.
A contest you could hold for new subscribers signing up via email would be one example. You could also offer gifts to subscribers to your mailing list.
The key here is to find creative ways to attract visitors without spending too much money.
Reason 4: It's not possible to afford advertising - your business is too busy running it, so you don't have the time.
You must always prioritise your work over your business. If you're too busy with your business, you won’t be able grow it.
If you feel overwhelmed with the sheer number of tasks you have every day, it is possible that you are not prioritizing them correctly.
Get organized. You can set aside an hour each week to review your work and plan what you should do during the rest.
Once you start, you will notice how much easier it is to manage everything else.
Why do I need to have a Content Marketing Strategy. Why not send out emails or share social media updates?
Two main reasons you might choose to ignore a Content Marketing Strategy.
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You might think that email marketing and social media posts are enough to get people talking about your brand.
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This type of content might not be practical if you haven’t yet tried social media posting or email marketing.
Both of these assumptions are wrong.
Email marketing and postings on social media can be great ways of communicating with prospects and customers. They're not enough on their own.
Your goals can't be achieved by an email campaign. Your email campaign should be part a larger strategy. And social media posts alone won't help you achieve your goals either. They need to be part of an overall plan.
This is where a Content Marketing Strategy comes in. This strategy will help you manage the content creation process.
This will allow you to focus more on the essentials of running your business like growing your audience or increasing conversion rates.
Even though Content Marketing Strategy has many benefits, it doesn’t make it easy.
However, a strategy is a key to success.
What role does a content strategist play?
Content strategists are able to help you understand what search terms people use on the internet. They ensure your site is optimized for search engines, helping you rank high. They also create content for social media sites, like Facebook and Twitter. They also write copy for advertisements, blogs, websites and other media.
A content strategist collaborates with a marketing team to help organize a plan for the company’s online presence. Content strategists may work on their own but often work in collaboration with the rest to ensure that each piece serves its purpose.
What if I post only links to other sites' content.
Yes! This is link building. Linking to content from another website is a great method to increase your site's traffic. But only link to reliable sources.
How much does content marketing cost?
The cost of content marketing depends on whether it's an outsourced solution or something you do all yourself. Outsourcing content market services is often cheaper than hiring fulltime employees. This allows you to scale quickly, when you need it.
According to HubSpot research, outsourcing content production costs around $5 per lead generated (for B2B companies) compared to $22 per lead generated (for consumer brands).
However, there are plenty of web resources that provide free content marketing tools that you can use to create engaging content that converts.
You have many options to optimize content for search engines such as Google and Bing. For example, you could write original articles and guest post on blogs. Or, you could curate content form other websites or reuse existing materials.
If you want to self-produce content, you will need to learn how you can create great content. But once you master it, producing content will be relatively easy.
To start, create simple landing pages in WordPress. Next, build your site. This allows you to create a portfolio.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
Infographic Creation Tips for Content Marketing
Infographics can be a great way to simplify complex concepts and make it easy to understand. Infographics can be used to communicate your message.
You'll need design software such as Adobe Illustrator or Photoshop to create an infographic. These programs can be used to create different shapes and elements that represent your data. Then, you can add colors and fonts to make it look great. Once you are happy with your design, you can upload images to Unsplash and Pixabay for your design.
Online infographics can be a great source of inspiration. You could use a photo of a food pyramid to show the calories in particular foods. Then, replace those numbers with photos of the foods. Another option is to take a picture of a can of Coke and look at how much sugar it contains.
Once you've created your infographic, share it on social media channels like Facebook or Twitter. This allows people who don’t know much about the topic to find out more. In order to make others see your infographic, use hashtags when you post it on social media. Users can follow along with specific conversations using hashtags.
You can make infographics shorter if your posts are short. An average blog post can be anywhere from 2000 to 5000 words long, while an infographic only requires 500 to 1000 words. This allows you to convey more information in a smaller space.
When designing your infographic, remember that some viewers may struggle to read small font sizes. Make sure you use large enough fonts and don't rely too heavily on color for your graphics. Make sure all text is legible.
Here are some other tips.
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Select an Infographic Template. There are many free templates available online and in printable formats. Canva, Piktochart or Google Slides are three of the most well-known templates.
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Create your Infographic. Use the template to create your infographic. Any media you choose is acceptable for your audience. If you want to create an infographic on the best places for food in Seattle, for example, you might use photos from local restaurants.
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Add Text. Add text once your infographic is created.
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Add Images. Add images to an infographic. You can add images to your infographic. You should make sure that the picture you upload is related to your topic.
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Make It Interactive. You can add interactive elements, such as maps, buttons, and links. This will make it easier for your audience to interact with you.
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Share. When you're done, share your infographic on social media sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
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Measure. Do you know how well your infographic performed? Did people click through to your website? Did they sign up to your email list? What was their reaction to your infographic?
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Improve. Is there anything you can do to improve your infographic Is there anything you could do better?
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Repeat. Repeat.