Brands can benefit from influencer marketing in a variety of ways. It is possible to reach a specific audience to increase engagement rates. Bigelow Tea is one example of a brand that has used influencer advertising. Others include Leesa and Pala Casino Resort and Spa. Mencap is another. Brands can reach up to three times more people by using influencers for their product promotion. How can you find the most successful brands?
Bigelow Tea
Bigelow Tea utilized influencer marketing as a way to increase sales. The company partnered with Ashley Rene, an Instagram influencer with over 30,000 followers, who writes about design and lifestyle in the Southern United States. Bigelow Tea's collaboration was a success. Ashley helped the brand increase its media value by three times and earn more than $3,000,000 in sales. The company is now partnering with more than 100 influencers in various niches to expand its brand awareness and drive sales.
Bigelow was able to gain 6,000 clicks as well as 133 million impressions on social media through the influencer campaign. In the process, the brand grew its followers by 258%, resulting in 46 million YouTube subscribers. Lynda content was included in the brand's regular videos. Many of these videos have received over 1,000,000 views. Bigelow Tea experienced tangible results as a result. This case study demonstrates the power of influencer market to generate real results.
Leesa
Leesa is an internet retailer, but relies heavily on social networking for brand trust and brand promotion. Leesa engaged prominent bloggers to review their products. Online trustworthiness and visibility of influential bloggers created an emotional connection with their audience, which led to increased sales. These bloggers are responsible for the company's success which can be seen in the higher sales Leesa saw.
Influencers can increase sales by changing the message they send to different audiences. Through influencers, the brand reached 1.5 millions people. Influencers can be trusted and they can be more accountable. Influencers are more likely to have stronger connections than celebrities. Because they appeal to a core younger audience, Leesa chose campus influencers to be her partner. The result of the conversation generated over 70,000 engagements as well as 500,000 impressions.
Pala Casino Resort & Spa
The Pala Casino Resort Spa and Spa recently collaborated with influential bloggers in order to create content for the brand's website. The goal was to reach younger people, expand their reach, and produce quality content for future marketing. Casino was able engage new audiences by hiring these bloggers to help it reach its marketing goals. Find out how they used influencer marketing to their advantage. This case study will explain how a casino can harness the power and influencer marketing to reach new customers and increase engagement.
21 Instagrammers and bloggers were invited to the social media event by the casino in order to create an influencer marketing program. Each blogger and influencer was required to curate a minimum three pieces. The event's overall reach was 28,000,000 and the resort received 876 pieces. The campaign saw more than 50,000 engagements. It also generated nearly 1,000 Facebook likes.
Mencap
Mencap's campaign involved working with social media influencers. It was a huge success. The campaign reached more than 10 million users on social media and drove over seven hundred thousand views. It generated more than two thousand engagements. Hulu also used influencer-marketing to promote Casual, their new show. The social media influencers sent out pictures of tees with the slogan "Here is Me" and also included a link from Mencap on to their pages. The videos were shared by people who follow the influencer, and the links were posted to the influencers' followers. This approach helped Hulu gain a higher following than their own social media channels, and it also gave them the opportunity to reach a new group of potential viewers.
The Mencap campaign also helped the charity reach a ten-million-followers milestone through influencer marketing. Mencap made sure to disclose its relationship with influencers, as the social media platform's rules require brands to disclose this relationship. Brands were able to instantly reach their target audience, while remaining public. Mencap also saw an increase in followership via social media, with seven million people following the campaign. This campaign also generated over 21,000 likes.
FAQ
What is a Content Strategist and how do they work?
A content strategist is a person who helps brands tell stories. They create engaging messages that appeal to their audience and help them connect with them emotionally. They are storytellers who help brands tell brand stories that motivate people to act.
Content strategists know how to create strategies that engage current and potential customers. They use data analytics and storytelling to create experiences that are inspiring customers to go to stores, buy products, and share their excitement online.
They also know how to integrate social networks into these campaigns. They also use technology tools like virtual reality and video to create powerful customer experiences.
A content strategist is responsible for translating these ideas into concrete plans that marketers can implement. This includes creating content and briefings for creative purposes, budget management, and the creation of content for television and print.
What is the goal of content-marketing?
Content marketing aims to create valuable and relevant information for customers. This should be done through different channels such as email campaigns, blog articles, white papers, etc. It is important to provide value to your target audience.
Do I need an agent to do Content Marketing
No! You can create high-quality content with many tools online. A premium price is also a common charge for agencies.
What amount should I spend on content marketing?
It depends on how many leads your company wants to generate. Depending on industry, the average lead cost is between $5-$10. As an example, 20 dollars per lead was the cost of our first business. Today, we spend an average of $6-7 per lead.
How do you make content that is good?
The best content should be engaging, informative, and shareable. The best content should have a clear call-to-action, such as a button or link to allow readers to sign up to a free trial, learn more about a product, and/or purchase something from you site. Visuals are also important in order to make your content easily shareable across media.
What are the benefits of content marketing?
High-quality content is key to content marketing, which helps you drive sales and leads. Content marketing can also provide a steady stream for original content that can promote products or services. Additionally, content marketing can increase brand awareness and build trust with potential customers. The best part about content marketing is that it creates a positive image and reputation for your company.
What are the 7 steps to content marketing?
This seven-step content marketing process includes:
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Identify the problem
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Find out what's currently working
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Find new ideas
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Make them strategic
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They are worth a try
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Measure results
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Keep going until you find the right solution.
This strategy has proven to be effective for both small and large businesses.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
How do I get started with content marketing?
Companies can reach potential customers online using content marketing. You can connect with potential clients by sharing useful information on your products and services.
Content marketing encourages trust among customers, which leads to increased sales conversions.
You can start by creating a blog. Blogs are easy to use and allow you post new articles frequently.
This allows people the opportunity to revisit your site often and read what you've written. You can use social media sites like Facebook and Twitter to share news and information with your followers.
YouTube allows you create and upload videos. These videos are a great way to educate people about the topics that relate to your business.
You can also create infographics with tools such as Canva. Infographics allow you to visualize data. These graphics are excellent for explaining complicated concepts and making information easier to understand.
Your chances of reaching new readers are greater if you post more often and consistently.