To measure the success and effectiveness of your B2B content-marketing efforts, it is essential to understand how to do so. For help, refer to the CMI podcast or the online magazine of GE. HubSpot's blog or WeWork can be consulted. Both companies provide interesting content on regular basis. You will see that the content they produce is producing leads in both cases.
GE's online magazine
The GE's online magazine serves a useful purpose and is a perfect example B2B marketing. The magazine is called "The Txchnologist" and focuses on GE's latest technologies, as well as the wider technology landscape. The company has been a well-known resource for technology lovers around the world. This B2B content strategy has helped to grow a loyal audience and prospects.
GE's content has a wide range of products. The company's engineers, scientists, and thinkers create compelling content for the public. The company partnered to Wattpad and produced a eight-part podcast miniseries entitled "The Message", which rose to the top of iTunes. While it isn't the best example of B2B Content Marketing, it sure works. It's not hard to see how.
CMI's podcast
CMI hosts a regular "Rants and Raves" segment and an episode on best practices in b2b marketing. These interviews with CMI founder Joe Pulizzi and industry experts provide valuable insights into what works and what doesn't. The podcast is listened to by nearly five million people each month. It covers everything from content marketing best practices to historical examples.
According to CMI research, successful B2B content marketing helps companies of all sizes. All sizes are represented by 30% and 27% of marketers reporting high levels of content marketing success. Outsourcing is an excellent way to produce quality content, whether it's blog posts or full inbound marketing campaigns. The trend towards outsourcing B2B content marketing is growing - 81% of marketers expect to do so by 2021, up 66% last year.
WeWork's blog
WeWork's blog may be an example of a B2B content marketer. Although it may be easy to mistake the blog of the coliving and coworking provider for consumer-oriented content, the content is actually designed to help entrepreneurs reinvent the world of work. Content marketers will need to be more open-minded as the gig economy expands. To that end, we recommend using the company's blog to inform your strategy.
A B2B blog, or business-to-business, should have a beginning, middle, and end. The goal is to provide valuable content for a target audience. It's more likely that readers will share it with their friends if they find it useful. Plus, it's enjoyable to read. Here are some suggestions for how to use a business blog for business-tobusiness content marketing.
HubSpot's blog
HubSpot blogs are the tactical Wiki of digital marketers. From checklists to ebooks, this blog can teach you how to get started with content marketing. HubSpot actually updates many of its blog posts from time to time. Here are some of its most popular posts. Read them for tips on how to maximize the effectiveness of your blog. Content marketing is crucial if your blog is to be optimized for search engines and rank higher in search engines.
A HubSpot blog for a B2B company is highly curated and includes several soft CTAs. Some articles may contain links to product pages. In addition, HubSpot includes templates as their primary lead magnets. Most HubSpot posts feature a soft CTA. It displays the original date of each post, as well as whether or not it has been recently updated. There are also three to six related articles. It is not easy to tell if these articles have been hand-curated.
FAQ
What is the best Content Management platform?
There are many options available today. Each one has its advantages and disadvantages. Here are some options that are popular:
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WordPress is easy to set up, manage and maintain. Great community of users.
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Wix - Setup and maintenance are easier than WordPress There is no technical knowledge required.
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Squarespace - Best option for those who already have a website.
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Blogger – Free blogging service
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Medium - A place where writers can share their work.
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Instagram - An image-based social media platform.
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LinkedIn - An online networking tool.
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Facebook – A social network.
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YouTube - Video sharing platform.
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Pinterest - Image-based platform.
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Google Analytics – Track visitor behaviors.
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Hubspot is an email marketing software.
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MailChimp is an email marketing software.
How can I improve my content marketing strategy?
By focusing on content and distribution, you can improve your content-marketing strategy. To begin, you must understand your ideal client and where they spend their time online. Once you know this information, you can tailor your content to appeal to them. Second, you must develop a unique voice and style that distinguishes you from competitors. You must also know how to effectively distribute your content.
What length should my content marketing last?
It depends on your goals. Many businesses seek short-term results. Others are seeking long-term growth. We recommend three months of consistent content generation and then reevaluating the process after that period.
Are content marketing agencies the best?
The majority of content marketing agencies have extensive experience creating content strategy for clients.
Your knowledge will save you a lot of time and effort. They can create a customized plan that meets your specific needs.
But you shouldn't assume that all agencies possess the skills needed. Some agencies specialize in niches like eCommerce. Others are specialists in particular industries, such law firms.
Ask them which areas they specialize in and find an agency that's right for you.
Why is Content Marketing important?
HubSpot claims that "the average person spends nearly 2 hours per day consuming content on social media, in their newsfeeds while reading magazines, browsing the internet, and listening to podcasts. That's a lot of time spent with content!"
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
How can you make your videos even more amazing?
Video Marketing is one of most powerful tools for Content Marketing. It allows you to communicate with your audience, engage them emotionally, and build trust. How can we make boring into amazing? Let's look at some simple tips!
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Tell a story. Every piece of communication is better if it has storytelling. Without storytelling, video marketing will not work. You must decide what stories you want. Is it educational? Educational? Inspiring? People share their stories via social media using photos and videos. Use these stories as inspiration to create your own.
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Images are a powerful tool. Images help convey emotions faster than words. Images enable us to make connections with others, and allow us empathy. Include images in your videos. You can embed images directly in your blog posts, or add them to your slideshows.
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Make it easy to share. You want viewers to spread the word. Make it easy. Include sharing buttons on your videos. Your slideshows should include social icons. And if you're working on a YouTube channel, consider adding "Share" boxes to your videos.
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Don't overdo it. You might lose your viewers' attention if you give away too many graphics or provide too much information. Keep it simple. You only need a few images to draw attention and keep it.
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Keep it brief. People love short videos. Make short videos, no more than 5 minutes, to build buzz around your brand.
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Get feedback. Listen to your audience. Ask your audience what works and what doesn’t. You can use the answers to improve your content.
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Make a plan. When you have completed your first video, start thinking about how you can make more. Can you create a series? Perhaps you could create a playlist of the most popular videos.
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Test, test, test. It is not good to publish a video and then discover that nobody has seen it. Test it with your audience before you release any video. Take a look at the reactions. Next, make adjustments based on the results.
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Repeat. You can repeat steps 1-8 until your formula is perfect. You'll be able create amazing videos every time you learn what works.
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Measuring results. It is important to measure your videos' success. How did they perform Is there a certain type of audience that likes watching particular types of videos? These questions will help you optimize your strategy.
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Make adjustments as necessary. Don't stop learning once your video campaign is up and running. Learn from your failures and adapt your plans accordingly. The best marketers never stop learning.
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Enjoy it. While video marketing isn't difficult, it takes patience. You will learn new strategies, techniques and ideas as you gain experience to help you grow your company.