You are a content marketer and you know the amount of effort it takes to create high-quality material. It can take a lot of time and effort to create high-quality content, from research your topic and writing your copy to sourcing visuals. But you don't stop working once your content goes live. By repurposing your content, you can get more mileage out of your efforts and reap various benefits.
Here are some 11 reasons why repurposing existing content is beneficial to content marketers.
Boost SEO
By repurposing old content, you are able to create new posts or pages that are optimized using different keywords. This helps your website rank higher in search engines.
Save energy
Repurposing content can save you energy by allowing you to focus on promoting existing content rather than constantly creating new content.
Measure performance
Repurposing can help you measure how your content performs across different platforms and formats. It will give you an insight into what's working and what isn't.
Generate buzz
Repurposing material can help create buzz around your brand. It allows you to present your message in exciting and new ways.
Increase social shares
Repurposing can increase social shares as people are more likely to share the content in their preferred format.
Repurposing existing content across platforms can help to strengthen your brand.
Extend lifespan of content
You can increase the life of your content if you repurpose it by sharing in new formats and on different platforms.
Make yourself stand out in the competition
Repurposing can help you to stand out against the competition. It allows you to present your message in a creative and unique way.
Increase website traffic
Repurposing existing content to create new pages and posts that link to your website can help increase website traffic.
Educate your audience
By repurposing your content, you can educate your audience in a variety of formats that suit different learning styles.
Improve content performance
You can boost the performance of content you already have by repurposing it.
Content marketers can reap the benefits of repurposing their content, including saving money and time, as well as generating more leads and authority. By repurposing the content you create, you can reach a new audience, improve your messaging and extend its lifespan. Repurposing also allows you to experiment with different formats and platforms, helping you discover new ways to engage your audience and stand out.
Repurposing content begins with identifying the most popular pieces of content. Next, brainstorm ways to present this content in other formats or platforms. For example, you could turn a blog post into a video or podcast episode, create an infographic from a report or white paper, or create social media posts from a long-form article.
Remember, repurposing content doesn't mean simply copying and pasting your content into a new format. Make sure to adapt your content to the new format and platform. This will make your content more engaging for your target audience.
The Most Frequently Asked Questions
How often can I reuse my content?
Repurposing depends on content strategy and goals. There is no standard frequency. But if you want to get the most out of your content, choose pieces that have been well-received or are evergreen. They will perform better in new formats.
Can I repurpose content that has already been repurposed?
You can continue to reuse content so long as it is still relevant and engaging. Update the content when necessary and avoid duplicate content on different platforms or formats.
What platforms or formats should I repurpose my content to?
Consider the preferences of your audience in terms of platforms and formats. You can also experiment with different formats and platforms to see which ones generate the most engagement and leads.
How can I avoid duplicate content penalties if I repurpose content?
Don't duplicate content. Instead, update and customize the content to the new platform or format.
How do I measure the success of my repurposed content?
Monitor metrics such as social shares, website traffic and lead generation in order to evaluate the success your repurposed contents. You can also ask for feedback from your audience to gauge their engagement and satisfaction with the new formats or platforms.
FAQ
What length should my content marketing campaign last?
It depends on the industry and what type of product or service is being offered.
One example is if your company sells shoes. You might spend one month designing a new model. For example, you might launch the product in August and keep updating it throughout year.
You might have two looks for fall if you sell clothing. You want to keep your customers interested by offering something new every day.
Your goals determine the length of your content marketing campaign. A small business may only require you to concentrate on one channel. You may need multiple channels for larger companies to reach a wide audience.
Is it easy to measure content marketing?
Yes! Measuring results is part of the process. It will help you decide if your efforts were a success and if you have to make any adjustments.
You can track visitors coming from many sources (email, social media and paid advertising) and track conversions like sales leads, purchases, and organic searches.
These metrics tell you which parts of your content are performing well and where you have the greatest potential.
Which content marketing agencies are the most effective?
Many content marketing agencies have years of experience in creating content strategies and delivering them to their clients.
Your knowledge will save you a lot of time and effort. They can create a customized plan that meets your specific needs.
You shouldn't assume all agencies are equipped with the necessary skills. There are some companies that specialize in a specific niche, like eCommerce. Others focus on specific industries such as law firms.
Ask them to identify the areas that they specialize in, and then find the right agency.
Why do you need a content marketing strategy?
Content Marketing is not just about creating good quality content for the sake of it. Instead, it's about engaging with people on an emotional level, helping them solve problems, and building relationships. This requires an understanding of the online behavior of people.
This is exactly what Content Marketing Strategy is all about. Content Marketing Strategy is a great way to understand customers' psychology and engage them in the best possible ways.
You can also improve your conversion rates to increase profits.
But why would you want to invest in a Content Marketing Strategy when plenty of other options are available?
Content marketing strategy is more effective than any other form of marketing.
A well-executed, content-marketing strategy will make it easy to grow brand awareness and to sell products.
Why should I do content marketing?
HubSpot reports that the average person spends almost two hours per day reading content, on social media and in their newsfeeds. They also watch TV, read magazines, browse websites, listen to podcasts, or look at newspapers. That's a lot to spend time with content!
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
How To Write An Effective Press Release
Press releases can help you establish authority and credibility in your chosen niche. Press releases can also be a great way to build relationships with journalists or other influential contacts.
Many business owners are unable to create compelling press releases due to lack of the required skills.
Here are some tips to keep in mind as you develop your next press release.
Know Your Niche
Before you write your press release, make sure you understand your niche. This is how you identify your niche, your strengths and weaknesses, and what makes each of you stand out from the rest.
For example, suppose you're a real estate agent. You might also consider including information about professional affiliations, such as the association that you belong to and how long you have been in the field. It is possible to mention your work experience with clients and provide excellent customer service.
Incorporate Keywords into Your Title
The title of your press conference is often the most crucial part of the document. This is the most important section of your press release that search engines will see, so you need to grab people's attention right away.
Keywords related to your product/service are key words that make titles great. If you sell custom-made bridesmaid dresses, for example, you may use words like bridal dresses, wedding dresses or customized wedding dresses.
Make sure your headline is relevant
Your headline is your first line in a press release. It is what people will read first. Your headline must be catchy, relevant, and engaging.
It is likely that you won't be able determine the best type of content for your press release if you are creating it for the first time. Test different headlines against one another. Compare the click rates to see which headlines are most successful.
You can also run a Google search for your company name along with "press release." The top results will provide you with a good idea about what topics work well.
You may have heard the phrase "write for yourself, but publish for others." This is true. However, you should not just publish a press release without considering who your audience might be.
Write With A Purpose
Most press releases have three sections.
Each section contains certain elements that enable readers to quickly grasp your main points.
Executive Summary
This is the shortest and least detailed section of your press release. It typically contains one paragraph that summarises your press release.
Here is where you describe your product or service. This area is for you to explain the benefits of using your products or other services.
Conclusion
This section is the last of your press release and includes two paragraphs. Next, sum up the key points you have taken from your body. You can then end your article with a positive statement about your company.
Let's take an example:
"My new book is full of practical advice for anyone who wants to improve health and wellbeing through exercise. I hope you find my book helpful in reaching your personal goals.
Don’t Forget To Include URLs
When sending out press releases, it is common to include a link to your website. However, there are several types to choose from.
Here's a quick look at the different types of links you should add to your press release:
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Email: Include a URL in your press release if you send it via email.
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Social media: Add social-media sharing buttons to you site. If a user shares your press release, they will automatically link back to your site.
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Blog: Write a blog about your press release. Include a link to your press release in the text.
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Website: Use the URL provided in your press release as a link to your website.
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Directory Submissions: Send your press release to directories like Digg or Yahoo! Press Release Directory.