Podcasting is one the most popular content trends for 2019. Podcasting offers many benefits. Companies can reach a wider audience with podcasts than they could with traditional pieces of writing. Podcasts can be about anything, from true crime to financial education. According to podcast listeners, 60% of them will go online and search for a product that they heard about through a podcast. You need to create podcast content immediately.
User-generated content
Consumer-generated content is an incredible marketing resource. Brands can increase brand visibility and engagement by showcasing authentic work. User-generated content on the other side can add authenticity to the brand. This trend allows brands to be more relatable and authentic. They can also use the internet to share their brand stories to a wider audience.
The user-generated content can be in many forms. These include blogs, Internet forums, and wikis which allow anonymous editing. This type of content is becoming more popular, with examples including social networking sites and media hosting sites. A growing number of online communities have also been created to allow users to exchange and share their stories. Some critics say that the rise of user-generated material is a threat both to privacy and the freedom of speech.
Video content
As social media channels increase in popularity, more marketers are making use of video content. According to statistics, 78% of people view videos every week and 55% see them daily. Moreover, 54% of consumers want to see more videos from brands and businesses this year. These are some of the most important trends in video content. Video is a rapidly expanding industry. Understanding your audience's needs is key to taking advantage of these emerging trends.
Videos are becoming increasingly popular in search engine optimization (SEO). YouTube is one of the top search engines, because it favors videos with high-intent content. To boost your search engine rankings, you can include keywords in your titles, descriptions and thumbnail images. Moreover, video SEO will allow you to increase your search engine rankings. To achieve this, you should use the same keyword to your title (subtitles) and description. Once these elements are optimized, your video will rise higher in search engine results.
Interactive content
B2B marketers using interactive content are finding it increasingly popular to engage their audiences through this medium. Companies who want to stand out online have made interactive content a necessity. There are a lot of content out there, so you have to offer something different. Interactive content doesn't just inform, it also requires your audience to become active participants. You want people to be active participants in your content and learn more about your product.
Some interactive content can be used as easily as a calculator. It can also be used to calculate complex equations or assess a user's standing. Kaufman Rossin, a CPA firm, created an interactive tax calculator that can be used by foreign-owned companies in the US. The interactive tool offered users the ability to compare state and federal taxes in areas with heavy foreign investment. Another example of interactive content is MTNOnline's calculator, a Nigerian telecom company that provides customers with instant answers.
Surveys
Surveys are a great way to find new content ideas. Although people tend to use their own experience when trying to understand new concepts or topics, surveys can offer valuable insights into the opinions and views of all groups. Surveys can reveal what people think about topics and give them the information they need to make better decisions. These insights are invaluable for content creation, as well marketing. This content trend is growing in importance because it allows content creators access to a wealth data to improve their writing and content.
Using surveys to create new content is a proven way to generate above-average linkable content at a low cost. Surveys can be a powerful way to identify customer pain points. It would be ideal for every business practice to understand customer pain points, including marketing. You can use survey results to create reports, blogs, and case studies that address these problems. For the B2B segment, surveys can be a great way to generate new content that appeals to customers.
Augmented reality
Augmented reality is one the hottest tech trends. An estimated 810 million people use mobile phones to access augmented reality. The market for it is expected reach 1.1billion users by 2022. But how can brands use AR's power? While it's still early days for augmented reality, there are some trends you can expect to see in the near-term. These are some of top uses for this technology by brands to increase brand awareness.
AR has revolutionized the way that we socialize online. AR has revolutionized the way we socialize online. Instead of using simple face filters, users can now see augmented content that reacts with their movements. You can even use it while live streaming. Many companies are taking advantage this trend to market their products. AR content can be supported by most mobile phones, so it is not a futuristic technology. It is possible to use it in real life, and can even be used as a marketing tool to a number of businesses.
FAQ
How long does it take to get started in content marketing?
It depends on the size of your business. It is more difficult for smaller businesses to invest in content marketing right away. However, it can pay off big-time if you're willing to put in some time.
Does content marketing require a large budget?
It all depends on how big your business is and where you are at. Many small businesses start out without dedicated resources. But once they grow, they realize that having a solid content marketing strategy will increase sales and improve customer engagement.
You'll have access to a variety of tools and expertise when you work with a freelance writer or content marketing agency. These professionals can help you identify the problems and opportunities in your company to guide your content marketing plan.
A solid content marketing strategy will allow you to make enough money to cover production costs and still have the flexibility to invest in other areas of your business.
How do I measure success with content marketing?
There are many ways to measure the success of your content marketing efforts. You can track how many people visit your site, or see how many leads you generate.
Which Content Marketing Platform is Best?
There are many options available today. Each one has its advantages and disadvantages. Here are a few popular options:
-
WordPress is easy to set up, manage and maintain. Great community of users.
-
Wix – It's easier than WordPress to setup and maintain. There is no technical knowledge required.
-
Squarespace - The best option for people who have a website.
-
Blogger - Free blogging service.
-
Medium - A place for writers to share their work.
-
Instagram - An image-based platform.
-
LinkedIn - A networking tool.
-
Facebook - A social network.
-
YouTube - Video sharing platform.
-
Pinterest - Image-based platform.
-
Google Analytics - Track visitor behavior.
-
Hubspot - Email marketing software.
-
MailChimp – Email marketing software.
What is the difference of content marketing and content production?
Content marketing is the idea of all great brands having the same message. They provide valuable information that people need and want.
Content marketers are skilled at creating the right content for every channel and time.
They also know how to implement a successful strategy in promotion and distribution.
That is, they think strategically about the things they do and what it means.
This is the foundation skill set required to be a successful content marketing professional.
How do I get started in Content Marketing?
Start by identifying your audience. Who are they? Which are their needs How can you assist them? Knowing who you are writing for will help you decide where to put your efforts.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
Why do you need a Content Marketing plan? Why not now?
When you first start out with content marketing, you may feel overwhelmed by all the tasks involved. It's not necessary to tackle all the tasks at once. Start small.
Start With One Thing At A Time. It is possible to get overwhelmed and lose your progress if you try too hard. Instead, keep your eyes on one thing at once until you have it mastered.
Start Small. Do not worry about perfectionizing every aspect of your content-marketing plan. You should focus on one part of content-marketing at a time. As you become more comfortable, your efforts will naturally grow.
Take advantage of previous successes. If you've already developed a strong reputation and following on social media, then why not leverage your existing network? Reach out to influencers in your industry and ask if they'd be willing to promote your content. Or, you can organize an event for bloggers.
You don't have to be an expert in creating content. Start with something easy. Perhaps you will write a blog post or host a webinar. No matter what, you should measure its success.