If you are a Twitter user, then you have probably noticed that November's events calendar is filled with links to social media news websites. This is because they are easier to follow than news organizations. But does it affect your political engagement, knowledge? Are they more trustworthy than traditional news? Is the information spread via social media disillusioning people? Regardless, you've likely noticed a trend: people who are politically engaged tend to read these articles. But is this good?
It's more credible than news from a news organization
Increasingly, people get their news from social media sites instead of traditional news organizations. According to a 2016 study from the Media Insight Project in 2016, people are more likely to perceive news content as being influenced if they know the brand of the news source. The credibility of a news source is a key factor in believing the content it shares. Social media content is also accessible to many people outside of the news organization.
But, social media cannot be said to be less reliable than traditional news. The majority of mainstream news media contributes to social networks through condensed announcements, which link back to their site. Recent scandals have raised doubts about the credibility of news organizations that contribute to social media. For example, Twitter users' political leanings have been determined through research.
It can impact political engagement
It is possible to improve political engagement by using social media to stay up-to-date on the latest news and developments. Recent studies have shown that social media is used by one in eight adults for civic purposes. It is possible to increase civic engagement and civic knowledge, which can help citizens build their political capacity. The more time citizens spend on social media, and the more they engage in political discourse, the better. But is this really a benefit?
One study revealed that President Trump's election campaign saw an increase in social media use during elections. And populist nationalism is another example of how social media can increase political engagement. Social media can be used by the Five Star Movement, the Pirate Party, and President Duterte's keyboard army in the Philippines to share their political message. Social media was also used during the Brexit referendum. Twitter was used five times more by Leave campaign supporters than their opponents. And their content was much more positive than the opponents.
It affects political knowledge
One study shows that how much Americans rely on social networking sites can affect their political knowledge. Similar proportions of people who rely on local TV answered the question correctly, but only half of those who follow social media news knew that any Republican voted for Donald Trump. However, this is only part of the story. There are many things that impact civic knowledge. Apart from the variety of sources, people don't necessarily care about every piece that they find on-line.
Reading the news is the best way to determine whether you are politically educated. In a recent study, the American News Pathways project studied 29 different types of news and asked U.S. adults 29 questions about their political knowledge. People who read social media news were significantly less likely that they knew the Republican Party had a majority at the U.S. Senate than those who read local newspapers, and those who watched local TV.
It affects political disaffection
Nearly half of U.S. adults stated that they get political news mainly via social media in late 2019. Nearly all of this group is younger than thirty. Meanwhile, 21% turn to news websites or apps. It is interesting that fewer people of non-white background rely on social media more than those from white backgrounds. These users are less likely than others to be aware that political news is false.
Our research showed that social media news usage was positively related to political expertise. This is consistent despite the fact that the "not looking" dimension of social media news usage is positively correlated. Second-screening is about relying upon peers and relying in part on social media. These results suggest that use of social media can alter the perception of political expertise. These results aren't conclusive, however.
FAQ
What is the best content marketing platform?
There are many platforms today. Each one has its advantages and disadvantages. Here are some options that are popular:
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WordPress is simple to set-up and manage. A great community of users.
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Wix - Setup and maintenance are easier than WordPress It doesn't require any technical knowledge.
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Squarespace – The best option for those who already own a website.
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Blogger - Free blogging service
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Medium – A place for writers and artists to share their work.
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Instagram - An image-based platform.
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LinkedIn - A networking tool.
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Facebook - A social network.
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YouTube - Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics: Track visitor behavior.
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Hubspot - Email marketing software.
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MailChimp, Email marketing software.
How long should my content marketing be lasting?
This depends on your goals. Some businesses are looking for short-term results; others are looking for long-term growth. We recommend that you start with three months of consistent content production and then evaluate your progress after that period.
Why would you need a content strategy in marketing?
Content Marketing is not just about creating good quality content for the sake of it. It is about building relationships and engaging with people on a personal level. This requires an understanding of the online behavior of people.
This is precisely what Content Marketing Strategy does. Content Marketing Strategy will help you to understand the psychology of your customers in order to best engage them.
You can also improve your conversion rates to increase profits.
However, there are plenty of options for content marketing strategies.
Content Marketing Strategy has a higher ROI than any other marketing method.
So whether you are looking to increase brand awareness or sell products, a well executed Content Marketing Strategy is the best way to go.
How does content marketing differ from traditional advertising?
Traditional advertising focuses primarily on attracting attention. Content Marketing focuses more on creating value. Traditional advertising is often a waste because most people ignore them. Content marketing will result in much higher engagement rates.
How much does content marketing cost?
The cost of content marketing depends on whether it's an outsourced solution or something you do all yourself. Outsourcing content marketing services are usually cheaper than hiring full-time employees, allowing you to scale quickly when you need more coverage.
According to HubSpot research, outsourcing content production costs around $5 per lead generated (for B2B companies) compared to $22 per lead generated (for consumer brands).
However, there are plenty of web resources that provide free content marketing tools that you can use to create engaging content that converts.
There are many ways you can optimize content to be found on search engines like Google and Bing. You can create original content, guest post on blogs or curate content from other sites.
If you want to self-produce content, you will need to learn how you can create great content. But once you master it, producing content will be relatively easy.
First, create simple landing page using WordPress. Next, start building your site. This will allow you to build a portfolio.
What is a Content Strategist and how do they work?
A content strategist assists brands in telling stories by crafting compelling messages that connect with their audiences emotionally. They are storytellers who tell brand stories that inspire people to take action and make them more effective.
Content strategists are skilled at creating strategies that will engage customers and prospects. Data analytics and storytelling are used to create experiences that encourage consumers to shop in stores, purchase products, and then share the excitement with others online.
They also know how social media platforms can be integrated into campaigns. They use technology tools such virtual reality and video to deliver exceptional customer experiences.
These strategists create digital content and then translate those ideas into plans that marketers will be able to implement. This includes content creation for various channels, such as television and print, creating creative briefs and managing budgets.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
How to write a press release that is effective
Press releases are a great tool to establish credibility and authority within your niche. They can help you establish connections with journalists and other influential people.
Many business owners are unable to create compelling press releases due to lack of the required skills.
Here are some tips to keep in mind as you develop your next press release.
Know Your Niche
Before you can begin to write your press release you must understand your niche. This involves understanding what sets you apart and what makes your press release stand out.
For example, suppose you're a real estate agent. Consider including information about your professional affiliations. For example, the association you belong is important. Also, how long you have been working in the industry. Your experience in providing outstanding customer service and working with clients could be included.
Keywords Included in Your Title
The title of your press conference is often the most crucial part of the document. This is the most important section of your press release that search engines will see, so you need to grab people's attention right away.
Keywords that are relevant to your product or services make the best titles. If you sell custom-made bridesmaid dresses, for example, you may use words like bridal dresses, wedding dresses or customized wedding dresses.
Make Your Headline Relevant
Your headline should be the first line of your press release. It's what people will read first, so it has to be catchy and relevant.
It is likely that you won't be able determine the best type of content for your press release if you are creating it for the first time. It's a good idea to test different headlines against each others. Check out which ones get the most clicks.
Google will also allow you to type in your company name with the phrase "press release" The top results will give you a good idea of what kinds of topics work well.
You might have heard it said, "Write for yourself, but publish to others." This is true. However, you should not just publish a press release without considering who your audience might be.
Use To Write
Most press releases contain three sections:
Each section includes specific elements that allow readers to quickly grasp the key points of your message.
Executive Summary
This section is typically the shortest. It usually contains one paragraph, which summarizes the content of your press releases.
Body
This area is where you will provide information about your product. Use this space to explain why your products or services are beneficial.
Conclusion
This is the final section of your press release, and it includes two paragraphs. First, summarize the key takeaways from your body. End on a positive note by sharing something about your business.
Here's an example conclusion:
"My new book offers practical advice to anyone who wants to improve their fitness and health. My book will help you reach your personal goals.
Make sure to include URLs
It's a good practice to include a link on a press release to your website. But did you know there are several different types of links?
Here's a quick look at the different types of links you should add to your press release:
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Email: If you send a press release via email, make sure to include a URL.
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Social media: Add social media sharing buttons to your site. This will allow users to share your press release and link to your website.
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Blog: Write a blog post about the press release. Include a link to the press release in your text.
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Website: Link directly to your website using the URL included in your press release.
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Directory: Submit your news release to online directories, such as Digg or Yahoo! Press Release Directory.